28 May 2009 1067 Views

Funny People Viral Site For Fake Sitcom

by Dan Koelsch

Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach.

We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it.





The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake.





Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype?


Update: The fake sitcom also has Facebook and YouTube pages.



New

PolitFlix Podcast Episode 4: Dave Bond and James Murphy talk Terminator, Arnie, Avatar, James Cameron, Bond 25, Star Wars, Masculinity, Mortality and Magical Movie Muses
14 September 2017
PolitFlix Podcast Episode 4: Dave Bond and James Murphy talk Terminator, Arnie, Avatar, James Cameron, Bond 25, Star Wars, Masculinity, Mortality and Magical Movie Muses

May interest You

HOW TO PITCH A SEQUEL AND GO VIRAL WITH IT
16 July 2015
HOW TO PITCH A SEQUEL AND GO VIRAL WITH IT
“Saving Mr. Banks” Review: Emma Thompson’s Charming Cantankerous Energy Stands Out In This Sentimental Biopic
13 December 2013
“Saving Mr. Banks” Review: Emma Thompson’s Charming Cantankerous Energy Stands Out In This Sentimental Biopic
“This is 40” Press Conference: Judd Apatow, Paul Rudd, Leslie Mann, Megan Fox Talk About Making The Film
21 December 2012
“This is 40” Press Conference: Judd Apatow, Paul Rudd, Leslie Mann, Megan Fox Talk About Making The Film

Popular

Jake’s Corner
30 July 2017
Jake’s Corner
Johan Glans – World Tour of Skåne
30 July 2017
Johan Glans – World Tour of Skåne

Tags