The Soapbox: Why Can’t Sony Do Anything Right? Matt, June 17, 2009January 16, 2010 Sony, what is it with you and shoddy viral campaigns? You let a viral sit for half a year, send me free shit that I don’t want, made National Treasure for old people (Angles & Demons), and worst of all, you keep letting Roland Emmirich make movies. Seriously Sony, why can’t you guys do anything right?I have been following the District-9 Campaign since Comic-Con 08. After an initial surge, it went dry for 6 months. Take a look at good virals (The Dark Knight, Cloverfield, Star Trek, Year Zero), they never went dry for more than one month. Once the campaign starts up again, I have no interest in it.Now that they are breaking the fourth wall on EVERY site, it just takes the fun out. That’s what made other viral campaigns fun, the hunt for a site; now all you have to do is go to d-9.com and you will see each new site to the side. When Cloverfield’s campaign was running, we actually had to work to find new sites and we analyzed everything. But with D-9, Sony is handing everything to us on a shiny silver platter of shit. Don’t even get me started on The Dark Knight campaign, which did everything right, involved the real world, gave me free shit that I actually want, and most importantly, it was fun. You could really learn something from 42 Entertainment and Bad Robot, Sony.Lets take a look at a few other Sony films with “virals”. Angels & Demons, now I don’t know why we even covered this, but this viral sucked ass. They made ONE site for it, ONE, and it added nothing to the film . . . which is what virals are for. Now, onto the shit-fest that is known as 2012, sure the movie isn’t out yet, but I can still rip on it! Yeah, a couple videos on YouTube, that’s about as interesting as Quarantine’s viral. OK, and the IHC, what the fuck can they do? Taking pre-cautions for the end of the world? How the fuck do you survive THE END OF THE FUCKING WORLD. That’s equivalent to Bear Grylls teaching viewers how to jump into a lava pit and live.So, thank God that last paragraph is over. Now Sony, I hope you can learn from your mistakes and create some intricate and entertaining virals.NOTE: Sorry guys, had a party last Saturday, next time The Soapbox will arrive on Saturday. Viral Marketing
Turn Your Favorite YouTube Video into an Oscar-Worthy Masterpiece with The Artistifier! February 27, 2012February 27, 2012The silent film genre has returned! With The Artist winning big last night at the 84th Academy Awards, I have a feeling we’ll be seeing a few more silent films in the coming years. But if you love silent movies, you don’t have to wait much longer. You can return… Read More
2012: Charlie Frost Update August 26, 2009August 26, 2009Charlie Frost received some interesting international mail. He posted a few IHC ads which were defaced by his fans in red spray paint. These fans are from Italy, Mexico and Spain, he says. I am receiving reports from across the globe that The IHC is going gangbusters promoting their efforts…. Read More
The Event: Passenger Emails and Sean’s Photos Show Us What We Already Know September 26, 2010The mystery continues tomorrow night as the second episode of NBC’s new show The Event hopes to begin shining some light on just what “the event” is. Until then, the TruthSeeker Blog has been updated with emails from passengers on the ill-fated Avias Flight 514, as well as some photos… Read More