25 August 2009 1731 Views

Inception: The anticipation of a viral

by Iain Welford

Today felt like Christmas day for me. I watched the teaser trailer for Christopher Nolan’s latest, Inception, and couldn’t help but wonder what it held in store for us at MovieViral.com.

So why am I excited about it?

If you haven’t done so already, take a quick look at the official site and it will reward you with nothing more than a spinning top. It’s a very good animation, and you can move it around the screen. What we have to remember is this director’s past. And besides, you’re here reading this article so, you already know that nothing is quite what it seems!

I’m sure you will agree that The Dark Knight was one of the most successful virals ever, taking audience participation further than any campaign before it (or after it). All over the world, the Joker’s army was amassing in anticipation of one of the greatest comic book movies to hit our screens. 42 entertainment performed an amazing job on this campaign, showing the world how interactive marketing should be.

I’m hoping that this film will go the same way. The teaser trailer gives nothing of the film away and the website is equally elusive. Although there is no official confirmation, there is no viral trail to follow yet, I have a feeling that Inception could be the next movie to take advantage of our favourite advertising, and is defiantly one to watch!

Discuss: What are you looking forward too in Inception?



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