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2012: Viral Commercial Brings Mainstream Attention

August 26, 2009 By

I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few seconds.

It appeared a few days ago, but this is the first I’ve seen it. I’m guessing with the success that the District 9 viral had, Sony has invested more money into viral techniques.

This is the first time I’ve ever seen a commercial for a in-game viral website, so Sony is taking a big leap as well as a big risk. But, they link all the websites together, so the new “players” will know right away it was for 2012.

Advocate for Scott Caldwell in the race for post-2012 world leader!

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  • Davy

    Universal? It’s Columbia, dummy… :(

  • Tom Brady

    go scott!!!!!!!!!!!!!!!!!!!

  • http://www.contrivial.net Nick Butler

    Whoops. I don’t know why I said Universal. Fixed, thanks.

  • http://facebook.com/dankoelsch Dan Koelsch

    Oh yeah I saw this last night. I didn’t know it was on YouTube already. Nice.

  • catherwood

    “This is the first time I’ve ever seen a commercial for a in-game viral website…” then you must not watch LOST on ABC, where they’ve run ads for The Hanso Foundation and Ajira Airways in the past

  • http://www.contrivial.net Nick Butler

    I don’t watch Lost, but now that you say that, I stand corrected. I remember seeing those ads. I suppose I should have said “in-game viral website for a film.”