Your TV show needs you! FOX Asks Fans to Campaign for GLEE Iain Welford, August 27, 2009August 27, 2009 New FOX show GLEE has just launched a new competition asking fans to create their own viral campaign. Using your social networks built through Twitter, Facebook, and MySpace, FOX will reward you every time you mention their new show during your status updates. By communicating through your own personal accounts you will in fact be creating buzz for the show. Smart idea! The chance to meet the cast of the GLEE is up for grabs as well as autographed photos, hats and shirts. We’ve already seen that Facebook and MySpace have become standard outlets for new information on movies, tv, and music, but this new competition also shows us that companies are taking a bigger interest in the buzz a twitter account can create. Iron Man 2 is perhaps the first, with director Jon Faverou posting pictures of the set and characters from time to time through his own account. Is this a bold move by the FOX network to bring viral marketing to a new interaction level? It’s certainly a fresh idea in terms of personal participation. You will be part of the campaign, spreading the word that is glee! How do you feel using your own network to create a viral for your favorite TV show or film? You can go to fox.com/gleek to enter. Season 1 of GLEE premieres September 9th at 9/8c. You can watch the pilot and select clips at Hulu. Viral Marketing GLEE
The Office: Updates to Ryan’s Photo Blog November 14, 2009November 14, 2009As we reported last week, NBC’s The Office has a new viral website for the character Ryan Howard (B. J. Novak). The site is Ryan’s photo blog, where he periodically updates with new pictures and responses to comments. The site ties into the show pretty nicely, since Ryan actually talks… Read More
Must Watch: “Pride and Prejudice” As a Modern Day Vlog Series April 14, 2012April 14, 2012Many believe the classic novel Pride and Prejudice to be one of the best stories ever told. So, it’s not surprising that we’ve seen countless retellings on both the big and small screen, as well as more unorthodox takes like Seth Grahame-Smith’s Pride and Prejudice and Zombies. Hank Green of… Read More
“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship May 11, 2012May 11, 2012As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign! Read More