23 September 2009 751 Views

2012 and Comcast Take Over Your TV

by Scott Caldwell

Be prepared for the largest movie preview to ever come across your TV. Right before Roland Emmerich destroys the world on November 13th, he is going to spend a ton of money to let you know how it’s going down.

As reported earlier today by MovieWeb:

Supported by a multi-million dollar promotional campaign by Comcast, the action-packed two-minute sequence from 2012 will air on the major broadcast networks (ABC, NBC and CBS), 89 cable networks, local stations in the top 70 markets, and Spanish-language networks throughout the United States. With nearly 450 separate North American television outlets taking part in this unprecedented media event, it is projected that the 2012 footage will reach nearly 110 million television viewers – a delivery that exceeds that of the Super Bowl. The two-minute scene will reach an estimated 90% of all households watching ad-supported television at that time.

Consumers will have the opportunity to see the conclusion of the two-minute cliffhanger scene after the roadblock with an extended five-minute sequence on Fancast.com and on Comcast On Demand. The total projected television, online and mobile audience in North America that will be able to see the footage in the first 24 hours exceeds 140 million consumers.



As far as marketing goes, this is huge. From the time frame they are talking about showing this clip, you run into highly watched shows such as The Jay Leno Show and Private Practice, as well a slew of channels like MTV, The History Channel, and MSNBC. For a complete list of channels and shows, please check out Comcast.com/2012. They will have just about every genre of person covered at once!

And of course once the film clip has shown, you can check back with us here or in the 2012 section of our forum.



New

JAMES BOND HAS BEEN SAVED. New Director Named. Sensible Release Date Arranged. Always Bet on BOND!
20 September 2018
JAMES BOND HAS BEEN SAVED. New Director Named. Sensible Release Date Arranged. Always Bet on BOND!

May interest You

GOODBYE, MR BOYLE! BOND 25 Director leaves the project. Creative Differences Cited. Where now for 007? BREAKING NEWS.
21 August 2018
GOODBYE, MR BOYLE! BOND 25 Director leaves the project. Creative Differences Cited. Where now for 007? BREAKING NEWS.
We Have a Podcast! Presenting Polit-Flix: a Discussion of Film and Politics. Episode 1..
12 July 2017
We Have a Podcast! Presenting Polit-Flix: a Discussion of Film and Politics. Episode 1..
VIRAL VAULT THE DARK KNIGHT RISES WITH JAMES MURPHY AND FRANK MENGARELLI
05 April 2016
VIRAL VAULT THE DARK KNIGHT RISES WITH JAMES MURPHY AND FRANK MENGARELLI

Popular

HENRY CAVILL OUT as SUPERMAN? TOM HIDDLESTON set to replace him?
12 September 2018
HENRY CAVILL OUT as SUPERMAN? TOM HIDDLESTON set to replace him?
TOM HIDDLESTON On Course to Write AND Direct BOND 25?
16 September 2018
TOM HIDDLESTON On Course to Write AND Direct BOND 25?

Tags