Fox Home Entertainment uses PSAs to Sell DVDs Dan Koelsch, September 23, 2009September 22, 2009 Fox Home Entertainment has a funny internet video campaign going on to promote their line up of DVDs. They seem to be using a “One Movie At A Time” moniker in the creation of fake PSAs that use clips from their DVD collection. A YouTube account was created with the name, as well as a domain name, which links you to the page on the Fox Store where you can find all the videos. Check out the ones they have on YouTube below: I’m not sure what the purpose of the OMAAT phrase is, but it might be a strategy to brand their marketing. The videos are pretty funny, and I imagine the overall goal is to the let the public know the great line up of films Fox Home has in their DVD collection. If that’s the case, they definitely succeed in my opinion. I didn’t know they had the distribution rights for all those films (some of which are in my top favorites list of all time). Again, the Fox Store has all those videos, and you can even buy the DVDs you see in the PSAs directly from the site. What do you think of the PSAs? Got any good ideas yourself for fake PSAs? Let us know! Viral Marketing
“Super 8” Deleted Scene Features Rocket Poppeteers June 27, 2011We know that the Rocket Poppeteers side of the Super 8 viral campaign has a sponsoring tie-in with 7-Eleven. What we didn’t know is that the partnership originally made its way into the film itself. After the break, check out a deleted scene from Super 8 that has the kids… Read More
Inglourious Basterds: Making of Nation’s Pride September 13, 2009September 13, 2009As we reported early last month, Apple has on their site the trailer for Nation’s Pride, the fake film at the center of the Inglourious Basterds’ storyline. Apple released another featurette on Thursday for Quentin Tarantino’s Inglourious Basterds, which opened at the end of August. The featurette, titled “Making of… Read More
Viral Marketing The Sick Viral Marketing Of The Film, “Kill The Rapist?” December 24, 2013This is definitely not the most holiday-friendly story, but iRock Films India has created a controversial marketing campaign around their new film, Kill the Rapist?. After the break, find out more info about this horrible film and what makes their marketing of it so completely wrong. Read More