23 September 2009 451 Views

Fox Home Entertainment uses PSAs to Sell DVDs

by Dan Koelsch

Fox Home Entertainment has a funny internet video campaign going on to promote their line up of DVDs. They seem to be using a “One Movie At A Time” moniker in the creation of fake PSAs that use clips from their DVD collection. A YouTube account was created with the name, as well as a domain name, which links you to the page on the Fox Store where you can find all the videos. Check out the ones they have on YouTube below:





I’m not sure what the purpose of the OMAAT phrase is, but it might be a strategy to brand their marketing. The videos are pretty funny, and I imagine the overall goal is to the let the public know the great line up of films Fox Home has in their DVD collection. If that’s the case, they definitely succeed in my opinion. I didn’t know they had the distribution rights for all those films (some of which are in my top favorites list of all time).


Again, the Fox Store has all those videos, and you can even buy the DVDs you see in the PSAs directly from the site. What do you think of the PSAs? Got any good ideas yourself for fake PSAs? Let us know!



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