06 October 2009 945 Views

Join the “Community” and Enroll at Greendale College

by Alex Gerage

My favorite new show of this fall is NBC’s “Community.” Starring the affable Joel McHale and Chevy Chase, the comedy surrounds the happenings at a community college, and the eclectic range of students and professors who attend it. Continuing the precedent set by “The Office” and “Parks and Recreation,” NBC has created a viral website for “Community” based on the show’s setting: Greendale Community College.


The official Greendale website is accurately designed to reflect a real world community college. It’s not flashy or particularly deep with information, but does have some interesting tidbits for fans of the show. There are a series of student films in the “A/V Department” of the site, including “Six Candles,” which is central to the show’s last episode. There is also a page devoted to the school library, a section devoted to the variety of professors on campus, and what appears to be a weekly newsletter.  Again, all have proved to be noteworthy in the series up until now. 





My biggest qualm with the page though is an opportunity missed with the “Admissions” section. It would have been easy and worthwhile to allow fans to “apply” to the school in exchange for email updates or access to further content. Instead, the site explains that we are already accepted to the college simply by visiting the website. Regardless, I give NBC credit for developing a viral that’s strongly immersed within the show’s narrative. Nearly every component of the viral site, although not explicitly stated (which is the point), has a connection with one of the episodes thus far. This should make fans of the series excited to visit the page and see Greendale for themselves.   


Community



If you listened to our latest ViralCast or have been following the site updates, you’ll realize that television studios have committed to going viral with many shows, especially new shows.  While this might appear risky, I think the move will pay dividends in the long run. These viral sites will build and maintain a fan base, generate positive word of mouth, and provide an ideal channel to post content. In the case of “Community,” I hope this world can continue to develop, and we haven’t seen the last of Greendale Community College.



New

Terrible Trailer Tuesday
11 December 2018
Terrible Trailer Tuesday

May interest You

Podcast Digest: Locating and Listening to the Best Film Related Content
20 August 2018
Podcast Digest: Locating and Listening to the Best Film Related Content
“Community” Cast Reacts To Show’s Season Six Revival; Plus A Movie In The Works?
01 July 2014
“Community” Cast Reacts To Show’s Season Six Revival; Plus A Movie In The Works?
“Community” #SixSeasonAndAMovie Campaign Looks Hilariously Similar To “The Social Network”
22 April 2014
“Community” #SixSeasonAndAMovie Campaign Looks Hilariously Similar To “The Social Network”

Popular

INSIGHT: Exploring the Acting Craft with JANE MERROW
02 October 2018
INSIGHT: Exploring the Acting Craft with JANE MERROW
The Amazing BRIAN TYLER in Concert: The Man! The Music! The Myth Making sounds of IRON MAN, FAST AND FURIOUS, THOR, FORMULA 1 and many more..
31 October 2018
The Amazing BRIAN TYLER in Concert: The Man! The Music! The Myth Making sounds of IRON MAN, FAST AND FURIOUS, THOR, FORMULA 1 and many more..

Tags