20 October 2009 1542 Views

Transformers 2 DVD: The Optimus Prime Experience

by Dan Koelsch

Augmented reality has become all the rage for summer movies this year, and now Transformers: Revenge of the Fallen has joined the fray for its home release. Star Trek and District 9 both included so-called “augmented reality” activities as part of their marketing campaign for the films’ theatrical release. Augmented reality works through a webcam that will first recognize familiar 2-dimensional images. Once it has identified a ‘marker’, it uses this as a basis upon which to project 3-dimensional objects, animations and interactive content. Star Trek used this to provide a 3D image of the new Enterprise spaceship, and District 9 used it as part of it’s viral campaign.


With webcams becoming more and more common, I’m sure you’ll be seeing this tech a lot more. Transformers 2 is now using it to promote today’s release of the Two-Disc Special Edition DVD and Blu-ray. The thing Paramount does differently for this film (other than the fact you have to buy something in order to do the activity) is that they make it look fun. This time you use the actual DVD or Blu-Ray packaging as the marker, and you can play games and such. Here’s an overly intense video that demonstrates a bit of the features.






Once you have your copy of Transformers 2, go to OptimusExperience.com to try it for yourself and let us know what you think. Is this just a passing fad, or is it the future of interactive marketing?




Transformers is available now on DVD, Two-Disc Special Edition DVD, and Blu-Ray



New

GHOSTBUSTERS is Back from the Dead. Again.
17 January 2019
GHOSTBUSTERS is Back from the Dead. Again.

May interest You

SPIDER MAN GUARDIANS OF THE GALAXY BAYWATCH ASSASSINS CREED APES AT WAR TRANSFORMERS FIFTY SHADES AND VIN DIESEL A PRE CHRISTMAS TRAILER BONANZA!
12 December 2016
SPIDER MAN GUARDIANS OF THE GALAXY BAYWATCH ASSASSINS CREED APES AT WAR TRANSFORMERS FIFTY SHADES AND VIN DIESEL A PRE CHRISTMAS TRAILER BONANZA!
San Diego Comic Con 2014 – Saturday, 26th July Cosplay (Day 3)
27 July 2014
San Diego Comic Con 2014 – Saturday, 26th July Cosplay (Day 3)
Tweet Your Favorite Ninja Turtle To Unlock New Posters, Trailer [Updated: All Posters Revealed]
23 June 2014
Tweet Your Favorite Ninja Turtle To Unlock New Posters, Trailer [Updated: All Posters Revealed]

Popular

The Amazing BRIAN TYLER in Concert: The Man! The Music! The Myth Making sounds of IRON MAN, FAST AND FURIOUS, THOR, FORMULA 1 and many more..
31 October 2018
The Amazing BRIAN TYLER in Concert: The Man! The Music! The Myth Making sounds of IRON MAN, FAST AND FURIOUS, THOR, FORMULA 1 and many more..
SUPERMAN DIED. SUPERMAN GOT MARRIED! SUPERMAN STALLED. LOIS AND CLARK FLEW!
21 November 2018
SUPERMAN DIED. SUPERMAN GOT MARRIED! SUPERMAN STALLED. LOIS AND CLARK FLEW!

Tags