NBC Viral Round-Up: The Office and Community Dan Koelsch, October 23, 2009October 23, 2009 We all know that NBC has the most consistent viral presence among the broadcast networks (with ABC coming in second), and they seem to favor Thursday shows. With The Office and Community airing last night, we have a few updates on their virals. First off, the webisodes are back for The Office, which I know will excite a lot of fans. The newest web series from the members of the Scranton branch will be launching next Thursday, as Dunder Mifflin’s Kelly (Mindy Kaling) and Erin (Ellie Kemper) join forces to form the girl group Subtle Sexuality. With musical help from Ryan Howard (B.J. Novak) and Andy Bernard (Ed Helms), they put all the “male prima donnas” on notice with their scorching hot music video. The new webisodes and music premiere Thursday, Oct. 29th on NBC.com. As the premiere approaches we’ll have more information for you, but for now, check out a behind-the-scenes look at Subtle Sexuality: In other NBC news, as we reported earlier this month, NBC’s rookie show Community has a website for the fake community college at the center of series. Now The Greendale Community College website has published an article about the new mascot, the “Human Being,” after the character Pierce created it last night. I imagine this “Greendale Weekly” will become a regular feature, so keep an eye out on this. The Office and Community air Thursday nights on NBC. Check your local listings for times. Viral Marketing CommunityThe Office
“Cedar Rapids” Sends Out Calendar, Gets Viral Website January 14, 2011January 14, 2011The Fox Searchlight comedy Cedar Rapids is only a few weeks away from its February 11th theatrical release, but we are now just seeing some viral marketing, and its targeted for the film’s Sundance Film Festival premiere this month. There’s nothing like a non-working website and calendar to get you… Read More
Super 8 Teaser Leaks Online, Official Site Launched May 7, 2010May 8, 2010Well, that didn’t take long. Today (last night?) we had the midnight showings for Paramount and Marvel’s Iron Man 2, and unless you saw it in IMAX (i.e. me), then you saw the teaser trailer for the J.J. Abrams-produced Super 8 (also from Paramount). If you didn’t see it, you’re… Read More
Rocket Poppeteers Sends Out ‘Fleet Assessment #1’ March 23, 2011The Super 8 ‘Rocket Poppeteers’ viral has been silent for a while. Before the site went down for renovations last month, those who signed up for the Astronaut Training Program were sent certificates showing that they had been accepted into the program. Today, Astronaut Trainees were sent an email about… Read More
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