11 November 2009 1632 Views

2012: Could the Viral Be Over Already?

by Dan Koelsch

OK, so maybe “already” is a harsh word, but it seems like at least the conspiracy part of the viral is wrapping up today. As we reported earlier, Professor Meyers (the Theorist from Corruption Theory) is dead, and now Soren Ulfert is done. According to his latest (and last?) blog post, Soren states that it’s too dangerous for him to even update the site and that there’s nothing more for him to do. We’ll of course keep our eyes open in case there’s any update to these sites, however unlikely it is. As far as the rest of the viral goes, we could still see some updates from Charlie Frost or from one of the other sites that don’t update much (i.e. IHC, ARC, News Done Right), but that is probably about it.


2012



It seems kind of odd to end a complex viral campaign like this so early. I know it’s only two days before the movie is out in the US and it actually opened in some countries today, but most movie ARGs, including Cloverfield, Terminator Salvation, and District 9, go right up to the date of the film’s domestic release. Like I said before, there could be more to come in the next few days, but it seems unlikely it will be anything of major interest. It’s kind of anti-climatic if you ask me. What do you think?


2012 opens nationwide November 13th. You can discuss these updates to the viral in the comments below, or on our forum. Also check out the MovieViral 2012 page for more info on the film and its viral campaign.



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