Alice: Photos and Video of the Takeover Dan Koelsch, December 4, 2009 This morning was the ‘White Rabbit Takeover’, where (among other things) people dressed like rabbits in suits and walked around New York City. Why, you ask? It was a promotional event for SyFy’s new original mini-series “Alice”, based of course on the famous “Alice in Wonderland”. Yesterday we posted pictures of the set-up, and today we have actual pictures and even a video of the event. Take a look. The video we have is the rabbits doing a step routine in Washington Square. So, what do you think of the White Rabbit Takeover? Does it look like it was effective? The four-hour movie event “Alice” premieres Sunday, December 6, at 9PM (ET/PT) and stars Academy Award-winner Kathy Bates (Misery) as the Queen of Hearts and Caterina Scorsone (Crash television series) as Alice. Viral Marketing Alice
Coke Zero Has New Interactive “TRON: Legacy” Games and Exclusive Content November 25, 2010Coke Zero is to TRON: Legacy as Dr. Pepper was to Iron Man 2. Coke has given us a new mobile iPhone app, interactive cups, new videos, a thinner waistline, and more! Find out all about it after the jump. Read More
Paranormal Activity 2 Site Updated With Secrets In Trailer September 14, 2010The first Paranormal Activity had a strong viral campaign that pretty much made the film’s success, so it’s no surprise there will be creepy things to find in the marketing for its sequel. It may have taken a few days, but here’s every secret in the new trailer so far. Read More
Possibility of More 2012 Viral? August 31, 2009As you may or may not know, I have been participating in the contest for Post-2012 Leader, which has been running for a few weeks now. Well today they posted the last round of tests. Upon completion, you receive a PDF file of an origami pyramid. Now, this is either… Read More
I think it was effective. Saw 3 rabbits today in midtown and got me to google this to figure out what was going on… figured it was some viral thing, but since I had not heard about the mini-series, peaked my interest!
I was sad because I was looking forward to this for a few months now. I don;t have SyFy. Then I got excited last ngiht when I saw an ad for it on another channel! I saw it and it was great! can’t wait for the other parts!