In a very special ViralCast, I am joined by our editor Scott and guest Michael Monello, co-founder and Executive Creative Director of Campfire, a marketing firm that specializes in viral marketing. Check out their website to see their current campaigns, which include HBO’s hit show “True Blood”, as well as a link to this same Viralcast. Monello himself was one of the main guys behind the Blair Witch viral, and he has some great insights into the past, present, and future of viral marketing. Let us know what you think!
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Awesomeness
Nice job on getting me that RSS feed, Dan.
I gave it to you
[...] properties. You can grab the MP3 here, subscribe to the podcast in iTunes [iTunes link], or stream it from MovieViral.com. Big thanks to Scott and Dan for the great [...]
That was awesome :3
[...] is shown on the tokens that were sent out, along with flash drives. And if you listened to our Viralcast with Campfire’s Mike Monello, you would have heard exactly what goes into these mailings. [...]