12 Days of Viral – DAY TWO Scott Caldwell, December 14, 2009December 13, 2009 On the second day of viral, my movie gave to me….. A Twitter account with the truth. The truth, the whole truth, and nothing but the truth. Well, maybe a little more. At least this seems to be the way to go with newer Twitter accounts. You can go back to some of the older Twitter accounts (9, District 9, and 2012) and see them posting about things from the actual movie they are promoting. You can read a bout Charlie Frost’s Winnebago or Christopher’s disgust towards MNU. But the newer one’s are taking it a step further. If you follow films such as Surrogates, The Crazies, and even Paranormal Activity, they are using the tactics of letting you know the truth. Not parts of the film, but actual elements of the film that are possible. Robotics. Biochemicals. Even how people are reacting towards a film. These are things that are happening on the news so they put it in your head, to just add to what you believe to begin with. Hell, they may even pick up those that follow such fears and create a new fan. A tweet like the one above may get some activists to follow you, not knowing that it’s a site for a movie. But then again, that’s one of the things with a viral campaign. You need to make it as real as you can. Other Days In The “12 Days of Viral” Series: A trailer without a title Viral Marketing 20129District 9paranormal activitySurrogatesThe Crazies
Compete In “The Great Gatsby” Fan Art Challenge For A Chance To Win A Trip To NYC For The Premiere April 7, 2013Warner Bros. has been pumping out a number of posters for the upcoming feature film adaptation of The Great Gatsby, but now it’s your turn to take the wheel and create your own art for the film and hopefully win a trip to New York City in the process. Details… Read More
“21 Jump Street” Interactive Trailer is Just Too Funny March 12, 2012March 12, 2012Honestly I never suspected that 21 Jump Street would be hammering at my funny bone. Obviously Cloudy with a Chance of Meatballs‘s Philip Lord and Chris Miller didn’t get the memo that adaptations based on 80s TV series were suppose to be bad. But with such a powerful tracking rate,… Read More
Viral Bits: Real “Inception”, Clever “Law & Order: UK” Ad, Fan Made “Source Code” Poster, and More! January 14, 2011Sometimes we get viral news that’s just too small and too much to divide into individual posts. This is one of those times. So, sit back and relax as we give you Viral Bits ranging from fan viral videos to how to perform a real life Inception. Read More