15 December 2009 1245 Views

12 Days of Viral – DAY THREE

by Scott Caldwell

On the third day of viral, my movie gave to me…..


Three websites


And not only do we get three websites, but if the cards are played correctly, we get three websites with “purpose”. I say purpose with quotes for three reasons. And here they are.


Website 1 – This is the site that’s owned by the “company”. This site is actually maintained right in the middle. They make their point known right off the bat, usually the first one, but slowly diminish into nothing. They want themselves to come off as the ones who need you to follow. They have a story to tell and if you listen, then they have someone to spread the good news.





Website 2 – This for the most part is a blog. Maintained by someone who wants you to know the truth. They’ll give you a lot of “Website 1 isn’t telling you the whole truth!” and “I’m making a trip to corporate offices of website 1. Wish me luck”. Never to be seen again. Another particular note is this Website may be run by someone not even in the movie.





Website 3 – I’m not exactly sure why website 3 was even set up. It’s crudely put together, and is more than likely to never change since it’s inception. It may or may not even give you one piece of information in regards to the film. It’s just there to draw your attention away from the initial slow updating of the first two.





Now, with that said, here are some great examples:

Website 1 – The IHC, DP Chemicals, and MNU

Website 2 – Soren’s Blog, Save Ogden Marsh, and MNUSpreadslies

Website 3 – Farewell Atlantis, Ogden Marsh, and Maths From Outerspace


The one thing I’ve noticed is that Website 3 has had a little more participation than in the past. Good for you website 3! And one day, maybe in the land of a sequel, you can move up in the ranks to website 1.


Other Days In The “12 Days of Viral” Series:
A trailer without a title
A Twitter account with the truth



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