AdWeek’s Best of 2000s Includes Viral Videos, Super Bowl Ads, and More Dan Koelsch, December 16, 2009 Adweek, the leading source of news for the advertising industry, has compiled their list of greatest hits of the decade. While most of the categories are for regular advertising, there are some interesting categories worth taking a look at. Their “Media” section has such categories as best Web Site (YouTube), and best Magazine (Wired), but some of their choices ring a little right-winged for my tastes (i.e. Rupert Murdoch for Media Executive of the Decade, Rush Limbaugh for Radio Personality of the Decade). Google got Media Company of the Decade, which isn’t surprising given their plans for world domination. I don’t agree with their decision that Sopranos was the best TV show of the whole decade, but I know a lot of people who would fight me on that. The “Creative” section has some interesting winners, with Nike Plus getting Digital Campaign of the Decade. If you click through all the categories on the page, you’ll realize quickly that Apple and Apple-affiliated brands stole the show (including Product of the Decade for their iPod). Definitely check out the Super Bowl Spot of the Decade, where Adweek has been nice enough to post all the hilarious and touching honorary mentions. Last, but definitely not least is the “Branding” section. Facebook gets an award, and most importantly, viral videos got Marketing Innovation of the Decade. This is great news, because it shows that the mainstream advertising industry recognizes the potential for social networking and viral. Adweek doesn’t extend their appreciation for the viral videos into full-on campaigns or ARGs, but, hey, it’s a start. What do you think of the list? Viral Marketing
Super Bowl Trailers Weekly: “Captain America: The Winter Soldier”, “The Amazing Spider-Man 2”, “Noah”, And More February 1, 2014Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. Since it’s Super Bowl weekend, we’ve got an exclusive… Read More
Veronica Mars Movie Kickstarter Breaks Backer Record With 7 Hours To Go April 12, 2013We are in the final hours of the historic Veronica Mars Movie Kickstarter, and just a little bit ago they broke another record. The previous record for most backers for a single project was 87,142 for Double Fine Adventure, but as of this article’s writing, Veronica Mars is at 87,890… Read More
You’re Needed For “Mission Icefly”! June 18, 2011July 1, 2011As you know we’ve been covering a new viral campaign from 42 Entertainment, the genius marketing firm behind great ARGs such as Flynn Lives and Why So Serious. There has been a lot of speculation as to what The Human Preservation Project could possibly be viral for, with 5 Gum,… Read More