You are here: Home / Viral Marketing / Would You Spend $67 on a Book About Alternate Reality Games?

Would You Spend $67 on a Book About Alternate Reality Games?

December 17, 2009 By

No need to clean your glasses, you read that headline right. There have been books and guides on Alternate Reality Games before, but the newest one carries a doozy of a price. The book, offered on Amazon, was released on November 23rd, and has the exceptionally long title “Alternate Reality Game: Narrative, Artificial intelligence, Video game, Multimedia, Internet, Perplex City, I Love Bees, Halo 2, Lost Experience, Lost (TV series), The Truth About Marika”. Sounds interesting, but it’s a whopping $67!





What could justify this cost? It’s hard to tell. The book is paperback and only 148 pages long, two things that usually lead lower prices. The description of the book just explains the concept of ARGs in a paragraph, so that’s not much help. If you find out why it’s so expensive, let us know!

Related Posts Plugin for WordPress, Blogger...
Filed Under: Viral Marketing
  • Deadpool

    Isn’t it called augmented reality games?

  • Dan

    No, that’s a separate concept

  • http://twitter.com/remotedevice Jeff Watson

    As much as I’m happy to see another book about ARGs, I’m very suspicious of this one. In fact, I wonder if it isn’t actually some kind of “book-spam.” The description on Amazon, for example, is basically just a copy-paste job from the Wikipedia entry on ARGs, and the cover of the book features an Xbox controller, which is an odd design choice. The overall sense I get is that this was put together by some people who are looking to make a little quick money. Want more proof, check out the “author’s” Amazon profile…

  • Deadpool

    Well it’s a great design choice because Xbox is awesomesauce.

  • Luiz Adolfo de Andrade

    iwas looking was for reviews about him and i found this site. I ‘m very suspicious of this book too. There´s a high price for a small book. I´m in doubt of “to buy or not to buy”. Have someone already read?
    I found this book recently too http://www.amazon.com/Building-Through-Alternate-Reality-Digital/dp/1404213570/ref=sr_1_3?ie=UTF8&s=books&qid=1262720092&sr=1-3.

    Althougt it seems to me an introductory issue about args.

    best wishes,