12 Days of Viral – DAY SEVEN Scott Caldwell, December 19, 2009December 19, 2009 On the seventh day of viral, my movie gave to me….. Facebook interaction. I am picking three films to discuss on this day, because those three films use Facebook in such an interesting way. The most common thing to do nowadays is to post the exact thing, on all forms of social networking. It gets tiring after a while. We need originality, and these three gave it to us. Let’s start with the first on the list, 9. This Facebook page was used almost as a prequel of sorts. Giving you clues on how the characters came to be, and gave you a look at the man who created them. Clues were given on this page, which in turn lead you to the main viral page, which in turn lead to different areas of viral such as Twitter and contests. Next, we see the film 2012. This movie had a few pages. A couple of them that, as mentioned, just posted what was in their tweets, as well as their site. Nothing great there. But as we got closer to the release of the movie, one of the pages took a turn. A turn for the good.Farewell Atlantis ended up secretly giving out coordinates to the locations of their “drops” by giving out locations of the book signings. With the help of sites such as ours and unfiction, places were swarmed with hopes of being part of one. Finally, we look at Sherlock Holmes, which has moved completely out of the arena of Facebook pages. This page, is not really a page at all. It’s a game, where you and a friend, team up as Holmes and Watson, and search for clues. This is genius! Right up until the genius turned out to be someone in 7-11’s corporate office and decided what better way to tine in Slurpee’s, and Robert Downey Jr.I give them credit. For trying. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Viral Marketing 20129Sherlock Holmes
Skype Shines A Light On Heroes ‘Behind The Shield’ With Captain America February 27, 2014February 27, 2014Captain America is one of Marvel’s supers who represents the everyman as a symbol of heroism, of the commitment to make the world a better place. In honor of the upcoming film both Skype and Marvel have partnered up with the cast of Captain America: The Winter Soldier to salute… Read More
Apollo 18: New Documents Revealed August 21, 2011Two weeks ago the Apollo 18 viral campaign started back up, and now we have three new documents that seem to be innocuous, but since one looks to be in Russian, we can’t be sure. Check out the updates for the lunar thriller after the break. Read More
Viral Video Round Up: Les Miserables, American Psycho, Scary Movie 5, And More! April 7, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More