12 Days of Viral – DAY EIGHT Scott Caldwell, December 20, 2009December 20, 2009 On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple contest where the winner (our own Nick was one of them) really had to do nothing, but in the end, got a title, and a shirt.But then they decided to break out the big guns. Forget silly ambassadors, they wanted a new leader. The leader of the Post-2012 world. Filled with strategic games, voting, and good old competition, this game quickly spread through forums and social networking alike. Hell, even I joined. Thought I was doing well too. I was wrong. But, the winner of the competition did decide to join our community and there was a friendly rivalry between him, and another member. Not just a t-shirt this time. Cancun and electronics were the winners prize. The next contest, is not so much a contest, as it was a way to get more people involved in a film who’s viral was strictly word of mouth. Paranormal Activity had so much extra money to burn after it’s success at the box office, that it gave it’s viewers both the chance to have their name on the DVD, and win a release party for one person and a bunch of friends to view the film. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Facebook interaction Viral Marketing 2012paranormal activity
First “Looper” Mission Reveals New Image, Plus New Viral Website for Maxx Labs August 22, 2012As we warned you last week, today was the first Looper Network mission, and the reward was a production image from the film. Get the details after the break. Read More
Watch the Final Episode of Social Film “The Beauty Inside” September 20, 2012Toshiba and Intel’s social film The Beauty Inside debuted its sixth and final episode today. Learn more about the project, and dive deeper into the main character Alex, by checking out the web series’ Facebook page. Watch the episode after the jump. Read More
This Week In Viral – Even More Terminator April 5, 2009July 18, 2010Well, the Terminator Salvation viral just keeps getting better. The Human Resistance has updated their site with a new design and a countdown to September 8th. The video on the page talks about Judgement Day, so it’s logical to assume that this countdown is for that. (Please note that this… Read More