27 December 2009 494 Views

10 Awesome Uses of Augmented Reality Marketing

by Dan Koelsch

Mashable has collected a nice little list of 10 innovative ways augmented reality has been used for marketing. While many of the items on the list are for regular products like cars and feminine hygiene (no joke), but of course there are some examples of films using it, as we have shown before.


The two listed are the simulated Transformer helmet for Transformers: Revenge of the Fallen and the simulated Enterprise from this year’s Star Trek. Check out their example videos below:






While the list neglects other movie campaigns with augmented reality (District 9 and the G.I. Joe DVD cover come to mind first), the fact that two of the top 10 “awesome” uses are for movies is a good sign. Hopefully we’ll see the trend continue next year. My favorites on the list are the ones that actually let you play a real game, like the TOPPS one below:




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