Classic Viral: Anchorman’s Sex Panther Cologne Dan Koelsch, January 2, 2010July 18, 2010 60% of the time, it works every time. For those Anchorman fans out there, you may remember the horrendously funny Sex Panther cologne used by Brian Fantana (Paul Rudd). It was a small bit in the movie, but it has gained a lot of traction in the fan world, as proven by its 12,000 plus fans on Facebook. For those not in the know, check out this clip below. Wouldn’t you like to smell what that cologne is like? Well, now you can. The cologne as its own website now, and you actually purchase it from Romane Fragrances. Definitely check out the site, its pretty funny. The kicker is that its officially licensed by Paramount, the studio behind Anchorman. I have no idea if cologne smells anything like it supposedly does in the film, but if they are looking to actually sell it, then I doubt it. Buy one for yourself and let me know. Until then, check out their sarcastic commercial: Viral Marketing AnchormanrealSex Panther
Marketing For Disney’s “Tangled” Picks Up With Double Rainbow Parody September 8, 2010If Disney’s Tangled, an animated alternative tale of Rapunzel, has proved anything, it’s that Disney has a unique marketing department. So far it’s been all concept art and no new trailers (with actual scenes from the movie) or even tidbits of its musical numbers. Now, seemingly out of nowhere, they… Read More
42 Entertainment is Behind “Test Subjects Needed” Website, More Details Emerge May 26, 2011There’s now an interesting development in what I thought would be a one-off post about a unique viral marketing website for gum. On Tuesday, we told you about TestSubjectsNeed.com, which supposedly tested you to see if you could participate in the “Human Preservation Project”. Now we know that the site… Read More
Check Out Mike Relm’s Iron Man 2 TV Spot April 30, 2010April 30, 2010Earlier in the week, we mentioned how Jon Favreau saw DJ Mike Relm’s remix of the Iron Man 2 trailer and had brought it to Paramount’s attention. Relm ended up being tapped to make a TV Spot version of his remix, which includes a few milliseconds of new footage. Check… Read More
I tried it, it seriously works. Female palooza. Down side to it though, they really should call it sex cougar.