Wow! You don’t get to see this very often. Our friends at 4DFiction have found a blog about the implementation of a viral campaign for the film Vauxhall Crossed, a low budget film due to be released sometime this year.
The blog lays out the purpose of the viral campaign as well as detailing the websites and social network they will use to get their viral out there. The idea is simple really. Vauxhall Crossed is a spy movie, so you look for fans of the genre, people who will most likely talk about this film to their friends and social networks, spreading the word as all good viral campaigns do.
The blog then dissects that idea further to find out more about your audience and how you will snare them. The audience will be split three ways. People who are interested in the subject matter, people who aren’t, and people who think it’s fun to fool their friends. At the moment they’re using tolls on both Facebook and Twitter to find out who has an existing interest. Mentions of key words and phrases such as “spy” or “James Bond” get picked up on, and the poster will be sent a message from the viral. It’s pretty cool in the way it works.
The website and story arc for the viral so far is also laid out. The main movie website will feature a website for a Chinese restaurant, Wing Tip which acts as a front for the spy organization. Become a member of the fairly innocuous website and you will gain access to a “confidential” page. Your Handler will be there to greet you and start on you path to becoming a spy.
One of the most interesting parts of the campaign is the Ning website which will allow more hardcore members the chance to create their own missions, role-play and fiction.
The blog is a really interesting insight that we as followers don’t often get to see. If you want to follow it, here are the important parts:
SRR22 – the operational twitter account
Wing Tip Food – Wing Tips twitter account
This is a rare opportunity to find out the workings of an ongoing campaign. What do you think of what they have so far. Let us know below.