Sony Brings “Heavy Rain” to the ARG World! Steve, January 30, 2010January 30, 2010 This week, Sony began a 3 week (12 days total, 4 per week) viral campaign for their newest PS3 exclusive, Heavy Rain. The game centers on the hunt for a mysterious serial killer called “The Oragami Killer”, as told through the eyes of 4 playable characters, each with their own personalites, jobs, and backstories. The campaign, called “Four Days”, has interested gamers register on the games’s website, HeavyRainPS3.com to begin their search. As of yesterday, people who’ve just registered or have previously done so received an email directing them to www.heavyrainps3.com/rainisfalling. Here, the first clue towards finding the true identity of the Origami Killer is the Twitter username “perfectfolds“. As of currently, all participants (me being one of them), are keeping an eye out for more clues and sites, especially from the afformentioned Twitter page. I’ll be reporting more news on this ARG as it develops! Until next time, this is Steve Kidd signing off! Viral Marketing Heavy RainPS3SonyVideo Game
Official Super 8 Trailer Now Online! May 11, 2010May 11, 2010Paramount has released an official online version of J.J. Abrams’ Super 8 trailer, and let me tell you, it looks much better in high definition than it did bootlegged. As Alex from FirstShowing mentions, there’s strangely some extra footage at the end that’s just black and has no sound (that… Read More
“Begin Again” Viral Contest Gives Keira Knightley Some Style June 27, 2014June 27, 2014Picking an outfit for very important occasions isn’t easy. But chances are you have someone to give you some very helpful advice on how to look good. Now the marketing team behind the upcoming Begin Again, will give you a chance to return the favor by helping film stars Keira… Read More
The Office Fanisode Contest In Second Round, Check Out Some of the Submissions June 29, 2010Earlier this month, we told you about NBC’s contest where you can submit your own version of segments from The Office episode “Murder”. The second round has started, so there already some submissions available to view. Check out a few of them below and how they compare to the originals. Read More