New TV Show Would Let Anyone Create An Episode Dan Koelsch, March 31, 2010 With video games and the Internet eating away at TV ratings, networks are having to look for more interactive and interesting ways to gain viewers. Current TV (created by former VP Al Gore) is trying something very different than other networks. The company has teamed up The Sims creator Will Wright to develop a TV show that is completely user-generated. Find out more after the jump. Wright’s resume also includes Spore and SimCity, so the guy knows about entertainment that makes the audience do all the work. In this case, users will submit their story ideas, and Wright and a team of producers will pick one and make two half-hour long episodes. The show would be aptly called The Creation Project, though it’s unclear what parts of the development process we would see. The ideas would come from both mobile devices and the web, so this could be really great for spur-of-the-moment ideas to flourish. Wright will be working with producer Albie Hecht, former president of Spike TV and Nickelodeon. The show could debut as early as this year if it gets the greenlight. Source: IGN News Viral Marketing Current TVInteractiveSporeThe Creation ProjectThe SimsWill Wright
The Lost Underground Art Project December 3, 2009We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement… Read More
Viral Video of the Week: Jack Bauer Interrogates Santa December 20, 2009December 19, 2009Every week, we at MovieViral post our favorite movie or television related viral video from the past seven days. This week, the video is very appropriate for the this time of the year. The video, embedded below, is part of a digital Christmas card from Rebel Virals, a viral marketing… Read More
Robert Downey Jr, Gwyneth Paltrow, Ben Kingsley, Talk “Iron Man 3”, Suit Envy, Avengers 2, & More May 1, 2013Iron Man 3 opens in theaters and in 3D this weekend, and we got a chance to talk to the stars of the movie. During the press conference, Robert Downey Jr., Gwyneth Paltrow, Ben Kingsley, and Don Cheadle talked about coming back for another chapter of the Iron Man franchise… Read More