iPhone App Accepted Into Boston Film Festival Dan Koelsch, April 13, 2010 You read that right. For the first time ever, an iPhone application has been accepted in a film festival. The app, titled Walking Cinema: Murder on Beacon Hill, is an interactive murder mystery story that includes videos. The videos, to be shown together in order, are to debut at the Boston International Film Festival. Find out more after the jump. Murder on Beacon Hill , developed by Untravel Media, is a combination of movie, game, and adventure, and its local focus may have helped it get into the film festival. Based on a fascinating true story, the free app has you walk around Boston following clues to the 1849 murder of the wealthy George Parkman. At eight different stops you watch a series of videos. At the film festival, the 33 video segments will be shown together continuously to make a 43 minute film. Even short films cost money, so Untravel Media was lucky to get pretty good financial partners in PBS and a few other organization.Developed in partnership with the producers of the PBS film “Murder at Harvard” and Simon Schama’s book, “Dead Certainties,” this original production is a first-of-its-kind location-based adaptation of a major documentary film. The work is supported by the National Endowment for the Humanities and the Center for Independent Documentary. This is a big deal for transmedia, which has been gaining a lot of popularity in recent years, yet is still looking for more mainstream and critical acceptance. BIFF seems to be branching out to find alternative forms of visual storytelling, and hopefully other festivals follow suit. You can download Murder on Beacon Hill for free on iTunes. The film will debut on April 18th at 8:15pm at the AMC/LOEWS Boston Common. Source: Xconomy Viral Marketing Boston International Film FestivalFilm FestivaliPhoneMurder on Beacon HillWalking Cinema
The Green Hornet Gets Augmented September 13, 2010September 13, 2010We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black… Read More
Are Holograms the New Augmented Reality? December 29, 2009We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we… Read More
Repo! vs. Repo February 28, 2010February 28, 2010What happens when you have two films, two years apart, and the same premise for their story? Other than confusion, you may start to take sides. That’s exactly what is happening with the new film, Repo Men, and the 2008 film, Repo! The Genetic Opera. You have two films so… Read More