24 April 2010 2873 Views

MacGruber iPhone App and Viral Site

by Dan Koelsch

NBC’s Saturday Night Live has had trouble converting their popular recurring skits into quality (and profitable) films. You could even argue that Wayne’s World was their only true success story, and may be the only reason they kept trying. This summer, the producers of the show are trying to break that trend with MacGruber, an action comedy starring Will Forte. To help promote the movie, NBC Universal has created an iPhone app and a MacGruber Training Academy website. Details after the jump.

The free iPhone/iPod Touch/iPad app (they really need a cohesive name for those) has more features than some other movie-promoting apps. This app features a game (Bomb Defuser Challenge), a mullet-making photo tool, a soundboard with lines from the film, some ringtones, all the regular stuff you’d expect like a trailer and photos. You can download the app here.





The MacGruber Training Academy is a pretty cool viral site. While the style and funny lines from Forte are cool, it’s the games that make it worth the trip. They are actually rather fun and definitely give you a good sense of the film. There’s a shooting game, another bomb defusing game, and even one where you can hit Val Kilmer over the head with celery!


All in all, while the mobile and viral marketing don’t get us deeper into the story of MacGruber, it’s not really necessary, and we definitely get a feel for the film’s setting and tone. Plus, they are actually fun, which isn’t always the case.


MacGruber opens May 21st.



New

Friday Film News and Comment Digest. One Stop Shop. All you Need to Know.
17 August 2018
Friday Film News and Comment Digest. One Stop Shop. All you Need to Know.

May interest You

Watch: Viral Video Of Martin Freeman Starring In SNL’s Hilarious ‘The Hobbit’/’The Office’ Mashup
15 December 2014
Watch: Viral Video Of Martin Freeman Starring In SNL’s Hilarious ‘The Hobbit’/’The Office’ Mashup
Viral Video: Watch Saturday Night Live Parody ‘Star Wars: The Force Awakens’ Trailer
07 December 2014
Viral Video: Watch Saturday Night Live Parody ‘Star Wars: The Force Awakens’ Trailer
Viral Video: SNL Parodies Dystopian YA Novels With ‘The Group Hopper’
13 October 2014
Viral Video: SNL Parodies Dystopian YA Novels With ‘The Group Hopper’

Popular

POLITFLIX 17: MOTHER RUSSIA! Dave Bond and James Murphy talk Hollywood’s take on post Cold War Villainy. Also: Solo! Deadpool! Bond 25! Godfather 4? And SO MUCH MORE..
09 June 2018
POLITFLIX 17: MOTHER RUSSIA! Dave Bond and James Murphy talk Hollywood’s take on post Cold War Villainy. Also: Solo! Deadpool! Bond 25! Godfather 4? And SO MUCH MORE..
Boris Johnson set to play the baddie in Bond 25?
13 August 2018
Boris Johnson set to play the baddie in Bond 25?

Tags