The Onion Explains The Reason For All The Iron Man 2 Hype Alex Gerage, April 24, 2010 The Onion News Network has discovered the source for all that Iron Man 2 internet buzz. No, it’s not the introduction to War Machine, or the promise of another excellent performance by Robert Downey Jr. In actuality, it’s speculation that Gwyneth Paltrow’s character will get punched in the face sometime during the film, and it has set movie websites into a tizzy. Check out their report after the jump.Apparently there is a lot of pent up hostility towards Gwyneth Paltrow, and The Onion is using that as inspiration for this spoof video. They manage to incorporate the official Iron Man 2 website, Ain’t It Cool News, and Goop.com, which is Paltrow’s own lifestyle website into the story. Check it out below:'Iron Man 2' Buzz Heats Up Over Rumors Gwyneth Paltrow Gets Punched In FaceWhat makes the ONN news spoofs so effective is how realistic the clips look. The graphics and bombastic preshow music are mirror images of what Fox News, CNN, and MSNBC do on a daily basis. While there are some great YouTube videos out there made by individuals and their webcams, the quality of videos like these ground the satire in reality, which makes it even more humorous. Dan mentioned last month that The Onion will have two cable shows premiere on Comedy Central and the Independent Film Channel later this year. I couldn’t be more excited to watch them if the product will look like this.Does the thought of Gwyneth Paltrow getting hit in the face make you more excited to see Iron Man 2? Share your thoughts below. Viral Marketing Iron Man 2The Onion
12 Days of Viral – DAY EIGHT December 20, 2009December 20, 2009On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple… Read More
Win a Trip to Comic-Con Thanks to “Immortals” Facebook Page May 20, 2011Do you think you are worthy of being a Greek God? The people behind the upcoming action period piece Immortals want to know, as Relativity Media (along with Fandango and Archaia Entertainment) hosts a contest through the film’s Facebook Page that let’s you explain yourself for a chance to win… Read More
Mysterious Harry Potter Website Teases J.K. Rowling’s Equally Mysterious Announcement June 17, 2011Briefly: J.K. Rowling, author of the Harry Potter novels, is expected to make a Potter-related announcement on June 23rd, and it has to do with Pottermore.com. The website just has a “coming soon” page, but it does link to a YouTube countdown to the announcement. There’s also a Twitter account,… Read More
This is a horrible mix-up. Favroe said about Paltrow, “Look at that face… She’s a knock-out!” and someone ran with that statement and took it to mean that someone’s going to hit her in the face. Fact check, people! 😉