Japanese Version of Lots-o-Huggin Bear Commercial Dan Koelsch, April 27, 2010April 27, 2010 Yesterday we showed you a viral video of a 1983 Lots-o-Huggin Bear TV Spot. Though unconfirmed, it looks to be the doing of Pixar themselves, as probably an attempt to promote the upcoming Toy Story 3. Now, another YouTube account has posted a Japanese commercial for the toy in the same style as a video response. Check it out after the break. It will be interesting to see if these commercials play into the movie at all, or if they are just fun advertising. Toy Story 3 opens June 18th. Viral Marketing JapanLotsoToy StoryToy Story 3Viral video
Editorial: What happens after District 9? August 12, 2009September 7, 2009With the upcoming release of District 9, many of you may be asking what will happen next, in terms of viral marketing. There’s no question that the District 9 viral campaign has been the biggest campaign we’ve followed in 2009, but it needs to be stressed that with the release… Read More
‘Sherlock’ Mini-Episode ‘Many Happy Returns’ Prepares Fans for the New Year December 24, 2013 It’s been almost two years since the last episode of BBC Drama, Sherlock, and the excitement is reaching a fevered pitch. The show’s return for three more episodes is highly anticipated by fans, and they probably thought that they wouldn’t be seeing anything of the show (besides a couple… Read More
Latest Clone Wars Trailer Incorporates More Viral September 15, 2009A little over a week ago, I reported a viral interview that Wired.com had conducted with Clone Wars bounty hunter Cad Bane. The viral was the first from the Star Wars universe to my knowledge, and I was hopeful more would emerge as the premiere for the show’s next season… Read More