06 May 2010 2266 Views

“This Man” Dream Viral to Become Feature Film

by Dan Koelsch

If you are an avid fan of ARGs and other viral marketing, you may have already heard of ThisMan.org, a website that claims hundreds of people have seen the same unknown man in their dreams. The website is designed as sort of a case study, with descriptions of dreams, theories, subjects’ drawings, and more. It’s created quite a stir with many on the Internet, and it has gotten the attention of Hollywood. See how one horror director is looking to turn a hoax into a hit.

The website feels very authentic, and many believed for a time that this phenomenon was real. The man depicted is generic enough that those who come to the site might make a connection, and the international postings of the “Ever Dream This Man?” flyers seemed to imply those behind the site were really looking for an answer. However, it turned out to be a viral marketing attempt by Andrea Natella, an Italian sociologist and marketing guru, discovered on Unfiction via a WHOis search. On the site’s guestbook, someone even linked to a website where you can make a facial sketch that pretty much matches This Man. Still, it’s a great idea, and eventually someone was bound to notice.



Ever Dream This Man?



As Slashfilm reports, the movie This Man will be written and directed by Bryan Bertino, who last directed The Strangers for Rogue Pictures. The film is being made by Sam Raimi’s Ghost House Pictures, and the plot is a nice twist on the viral premise, as the company’s press release describes below.

Based on real life accounts, THIS MAN follows an ordinary guy who discovers that people he has never met are seeing him in their dreams. Now he must find out why he is the source of nightmares for strangers all over the world.

The “based on real life accounts” part seems a bit iffy, since the only evidence of people dreaming about This Man is from those who have seen the website. Either way, this looks to go beyond your standard horror fare, so I’ll be interested to see how it does. Have you ever dreamed of THIS MAN?



New

David Brent Good Irony and Pathos yeah shame about the Downer tone and Lack of Feel Good Factor Fun
24 August 2016
David Brent Good Irony and Pathos yeah shame about the Downer tone and Lack of Feel Good Factor Fun
David Brent: Life on the Road  Ricky Gervais resurrects his greatest comedic creation…but is...

May interest You

CATCHING UP WITH TOBEY MAGUIRE
21 January 2016
CATCHING UP WITH TOBEY MAGUIRE
  Title: What’s Tobey Maguire Been Up To? As MARVEL prepare to show us...
ALTERNATIVE SPIDER MAN
19 October 2015
ALTERNATIVE SPIDER MAN
THE WEIRDEST ALTERNATE UNIVERSE SPIDER-MEN     We all jumped for collective fanboy joy...
HOW TO STOP A FLOP
11 August 2015
HOW TO STOP A FLOP
HOW TO AVOID MAKING A FLOP FILM       POOR Josh Trank. POOR Twentieth...

Popular

Independence Day Resurgence great viral campaign shame about the rubbish film
25 June 2016
Independence Day Resurgence great viral campaign shame about the rubbish film
  INDEPENDENCE DAY RESURGENCE brought back the viral marketing tool in style. Truly immersive...
Captain America Civil War Second Opinion with Nick Clement
02 June 2016
Captain America Civil War Second Opinion with Nick Clement
CAPTAIN AMERICA: CIVIL WAR Review by NICK CLEMENT   DIVIDED WE FALL! Movie Viral...

Tags