06 May 2010 2361 Views

“This Man” Dream Viral to Become Feature Film

by Dan Koelsch

If you are an avid fan of ARGs and other viral marketing, you may have already heard of ThisMan.org, a website that claims hundreds of people have seen the same unknown man in their dreams. The website is designed as sort of a case study, with descriptions of dreams, theories, subjects’ drawings, and more. It’s created quite a stir with many on the Internet, and it has gotten the attention of Hollywood. See how one horror director is looking to turn a hoax into a hit.

The website feels very authentic, and many believed for a time that this phenomenon was real. The man depicted is generic enough that those who come to the site might make a connection, and the international postings of the “Ever Dream This Man?” flyers seemed to imply those behind the site were really looking for an answer. However, it turned out to be a viral marketing attempt by Andrea Natella, an Italian sociologist and marketing guru, discovered on Unfiction via a WHOis search. On the site’s guestbook, someone even linked to a website where you can make a facial sketch that pretty much matches This Man. Still, it’s a great idea, and eventually someone was bound to notice.



Ever Dream This Man?



As Slashfilm reports, the movie This Man will be written and directed by Bryan Bertino, who last directed The Strangers for Rogue Pictures. The film is being made by Sam Raimi’s Ghost House Pictures, and the plot is a nice twist on the viral premise, as the company’s press release describes below.

Based on real life accounts, THIS MAN follows an ordinary guy who discovers that people he has never met are seeing him in their dreams. Now he must find out why he is the source of nightmares for strangers all over the world.

The “based on real life accounts” part seems a bit iffy, since the only evidence of people dreaming about This Man is from those who have seen the website. Either way, this looks to go beyond your standard horror fare, so I’ll be interested to see how it does. Have you ever dreamed of THIS MAN?



New

London has Fallen has Fallen to the Wrathful Pen of Nick Clement read what Happens when this Passionate Critic Endures a Truly Odious Movie
20 September 2016
London has Fallen has Fallen to the Wrathful Pen of Nick Clement read what Happens when this Passionate Critic Endures a Truly Odious Movie
LONDON HAS FALLEN is SHIT. Not even so bad it’s good shit. Just plain...

May interest You

CATCHING UP WITH TOBEY MAGUIRE
21 January 2016
CATCHING UP WITH TOBEY MAGUIRE
  Title: What’s Tobey Maguire Been Up To? As MARVEL prepare to show us...
ALTERNATIVE SPIDER MAN
19 October 2015
ALTERNATIVE SPIDER MAN
THE WEIRDEST ALTERNATE UNIVERSE SPIDER-MEN     We all jumped for collective fanboy joy...
HOW TO STOP A FLOP
11 August 2015
HOW TO STOP A FLOP
HOW TO AVOID MAKING A FLOP FILM       POOR Josh Trank. POOR Twentieth...

Popular

My Love Affair with Bridget Jones and why it had to end after seeing her totally rubbish new trailer
30 June 2016
My Love Affair with Bridget Jones and why it had to end after seeing her totally rubbish new trailer
  BRIDGET JONES’ BABY is a most redundant sequel. And it has a derivative,...
Michael Gove to screen test for the next James Bond
04 July 2016
Michael Gove to screen test for the next James Bond
You know the name. You know the number. Is Michael Gove ready to be James...

Tags