ABC’s Castle Incorporates ARG Into Season Finale Alex Gerage, May 23, 2010May 24, 2010 While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle dealt with ARGs. Hit the jump to find out just what it was about. For those that don’t follow the show, Richard Castle (played by geek-god Nathan Fillion) is a big time mystery novelist who works with the NYPD to help solve homicides. In the show’s finale, Castle and Detective Kate Beckett believe they are working on a case involving the murder of a spy. In reality though, the individual is no spy, but rather the player in an elaborate ARG game. Rather than spoil the remaining twists of the episode (they are quite good), I suggest you watch it for yourself below or over at Hulu. Thompson also notes that of the few instances where ARGs have been used in television shows (she references episodes of CSI: NY and Numb3rs, though an early episode of CSI should also be included), all of them have in some way been connected to murder and crime. Is this a coincidence? Are ARGs deliberately being stereotyped and given a negative connotation? Nobody can know for sure, but I expect that as the presence of ARGs become more established in today’s media culture, their role in film and television storylines will be much more diverse than they are now. Just give it time. While I am not a devoted follower of Castle, the few episodes I have seen throughout this season have been quite entertaining. Season three of Castle will return to ABC next fall. Viral Marketing ABCARGCastle
Viral Video Round Up: Nic Cage, Wilhelm Scream, Captain America, Star Wars Porn, Fast Five, & More! April 26, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere inbetween. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Viral Video For “Carrie” Catches Telekinetic Experience At Coffee Shop October 7, 2013Sony Pictures’ remake of the horror classic Carrie opens in theaters on October 18th, and it looks like the studio is trying to make one last viral marketing push. A viral video was released today where a prank is set up to make it look like a girl in a… Read More
First Clip Of “The Fault In Our Stars” From The MTV’s Movie Awards April 14, 2014At the MTV Movie Awards viewers got a chance to catch a sneak peek at John Green‘s The Fault in Our Stars, the movie poised to charm your pants off when it comes out on June 6th. Here we have a clip of Ansel Elgort as the charismatic Augustus Waters uttering… Read More