Short Film “Mortal Kombat: Rebirth” Debuts Online Dan Koelsch, June 8, 2010 Today there was some mystery brewing about a short film that debuted on YouTube yesterday titled Mortal Kombat: Rebirth. The 8 minute long video looks well done (and possibly made with at least some budget), but there is very little info given about who made it and why. There are no credits, but Devin at CHUD figured it out. It’s some kind of demo reel/proof of concept for investors for a new Mortal Kombat movie. With the previous MK attempts falling flat, “gritty realism” seems to be the selling point this time around. It’s still unclear whether thus is meant directly for investors or simply to show them the appeal of the material, since views and comments on YouTube are a good indicator of how the potential audience would receive the movie. What do you think of it? Would you want to see a full length Mortal Kombat movie that was in this style? Viral Marketing Mortal Kombat: RebirthViral video
Mobile Communication Slow To Go Viral November 20, 2009Have you ever wondered why so few viral marketing campaigns ever go mobile? Granted, The Dark Knight did a good job using mobile communication to send out automated phone calls that supplemented the online viral, but few films have taken advantage of the opportunities that the medium provides. Well, Nancy… Read More
Salt: Day X Exists Last Mission, “Shoot Out”, Now Live July 14, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week the supposed Day X members you killed were actually on the Agency’s Day X Task Force. This week,… Read More
Tron Night Footage Reviewed and Interview with “Legacy” Writers October 28, 2010October 18, 2011Tron Night 2010 may be tonight, but Disney staff and select press got an advanced screening this morning of the 24 minute preview for Tron Legacy. We also got to talk to Legacy writers Edward Kitsis and Adam Horowitz (Felicity, LOST) in a roundtable setting. Listen to the audio from… Read More