Kinetic typography is simply the animation of text. By itself it doesn’t sound that interesting, but when you combine it popular movies and television, you can make gold. Just see the famous Pulp Fiction example. Avoid Ego Media tries to replicate that success using a clip from AMC’s Mad Men. Check it out below.
I don’t watch the show, but I found that scene pretty effective, and Jon Hamm is the man. What do you think? The fourth season of the hit show starts July 25th.