Find Out If You Are Expendable Alex Gerage, June 19, 2010 The consensus among most moviegoers is that the summer season thus far has been a bit of a dud. Already halfway through June, few high profile films have caught and maintained the attention of the public. Studios are mobilizing their marketing campaigns around the remaining releases this summer in hopes it leads to a seasonal hit. One such film is the The Expendables, starring Sylvester Stallone, Arnold Schwarzenegger, and almost every other action star over the age of fifty. To quench your desire to see old men running around and blowing things up, Lionsgate has launched a viral site to see if you too, are expendable. Hit to jump to learn more. The “Are You Expendable?” viral page, which is an extension of the movie’s official site, requires you to take a psych evaluation to determine if you are “enough of a badass to be considered expendable.” What follows is a ten question personality test that finishes by offering you a nick name (I was Alex “Boom Boom” Gerage) and compares you to one of the expendables in the film. For me, it was Lee Christmas, played by Jason Statham. Once you are part of the team, the site allows you to upload a picture of yourself from either Facebook or your computer, and add it to the lineup of faces in the latest poster for the film. You can try and pick me out from the crowd in the picture above. The Expendables opens August 13th, and promises to be one of the last bastions of hope for an otherwise disappointing season of summer movies. Viral Marketing The Expendables
Participate In A Seance, Locate Ghosts, Or Enter The Further Using These “Insidious Chapter 2” Doorways August 29, 2013One of the most frightening films from 2010 is about to hopefully claim that honor once again for 2013 with its upcoming sequel, Insidious Chapter 2. After coming face to face with numerous demonic entities and taking a trip through the spiritual underworld, called The Further, the Lambert family is… Read More
2010 MTV Movie Awards: Scarlett and Sandra’s Kiss And Tom Cruise Are Best Parts, Our Viral Favorites Lose, New Harry Potter Trailer and Eclipse Clip June 7, 2010The MTV Movie Awards aren’t exactly respected for being, well, real. They have outlandish categories like “Best Kiss”, and the winners are just whatever 12-14 year old girls are currently obsessed with. This year’s event, held last night, was more of the same, as the latest Twilight edition, New Moon… Read More
Watch Michael Cera Get a Jersey Shore Makeover January 9, 2010February 18, 2011So, there’s this video going around on YouTube that has actor Michael Cera hanging out with the cast of MTV’s “Jersey Shore”, which is apparently part of their most recent episode. The appearance is meant to be a promotion for Cera’s new film Youth in Revolt, opening this weekend, but… Read More