30 June 2010 1059 Views

Latest Star Wars-Adidas Promo Gives You Control of the Death Star

by Alex Gerage

Adidas has released another viral promotion for their Star Wars line of Adidas Originals. Many of you will remember the deftly made ‘Star Wars Cantina 2010’ video released earlier in the month, which seamlessly placed several of today’s biggest celebrities in the classic scene. The shoe company’s latest viral activity involves your house and the Death Star. Did I catch your attention? Learn the details after the jump.




The Adidas Originals Death Star Superlaser Application uses Facebook and Google Maps to show the destruction that the space station could cause if it was in service today. Once the application loads, you can connect it with your Facebook profile and enjoy the proceeding clip. As they did with the ‘Cantina 2010’ spot, the application edits together actual scenes from A New Hope to create the allusion that the Death Star is prepping to strike, only the target isn’t the planet Alderaan, but rather your house or that of a friend.


Between the ‘Cantina 2010’ video and this interactive app, it’s obvious to me that Adidas has their creative marketing juices flowing. Heck, I find these promotional moves more appealing than the shoe designs themselves (I am a huge Star Wars fan, but my feet get scared just looking at them). Let’s hope though sales are strong so that we may be treated to more viral applications like these in the future.


Do you own a pair of Adidas Originals Star Wars shoes? Did you lose your home to the Death Star?  Let us know below!


(The targeted example above is Staples Center in Los Angeles)



New

AVENGERS ENDGAME has a New Trailer. And it ROCKS! Thanos beware..the Team is Coming for Payback!
14 March 2019
AVENGERS ENDGAME has a New Trailer. And it ROCKS! Thanos beware..the Team is Coming for Payback!

May interest You

Possible Title Leaks for STAR WARS Episode 9..
20 February 2019
Possible Title Leaks for STAR WARS Episode 9..
Top Jedi Master Expelled from Council after accusations of Racism against Jawas and Sand People
08 February 2019
Top Jedi Master Expelled from Council after accusations of Racism against Jawas and Sand People
Pedro Pascal joins STAR WARS. Here is why that makes Great Sense
14 November 2018
Pedro Pascal joins STAR WARS. Here is why that makes Great Sense

Popular

What we know about Christopher Nolan’s next movie
22 February 2019
What we know about Christopher Nolan’s next movie
Movie Viral MAN OF THE YEAR? It’s GOT to be CHRISTOPHER MCQUARRIE: MISSION, ACCOMPLISHED!
31 December 2018
Movie Viral MAN OF THE YEAR? It’s GOT to be CHRISTOPHER MCQUARRIE: MISSION, ACCOMPLISHED!

Tags