Right Turn You Must: Yoda’s TomTom Recording Session Alex Gerage, July 27, 2010 The latest in TomTom’s clever viral videos promoting their new line of Star Wars voices for GPS devices has hit the web. This time, it is Master Yoda himself who went into the studio to record his lines. Like Darth Vader before him, the process was less than smooth, but fortunately caught on video. Check out what went down after the jump. If there is anything to gather from watching these viral videos, it is that both Jedi Masters and Sith Lords have difficulty taking directions from us non force wielders. Take a look at the issues the two TomTom guys had in coaxing Yoda to perform his lines: Yoda is the second of the four Star Wars voices to have their own video released. Although I doubt we will see Harrison Ford donning his smuggler gear anytime soon to participate in a viral like this, I wouldn’t be surprised to see hear about C3PO’s experiences in the studio over the next few months. The TomTom Star Wars voices are priced at $12.95 and you can purchase them here. Viral Marketing Viral Videos Star WarsTomTomViral video
Super 8: More Theories From The Trailer March 16, 2011Since we’ve seen the first feature length trailer for J.J. Abrams’ Super 8 (which is now available in HD on Apple.com), the internetz have been hard at work dissecting it for any clues. We’ve shown you a few things we noticed, but now there are more theories regarding what we… Read More
Tron Viral: Arcade Aid and Flynn Lives Updated, Mailed Prizes To Come? October 22, 2010Today we have a flurry of updates for the Tron Legacy viral campaign, though the biggest is for Arcade Aid, which saw a pretty sizable (not to mention fun) upgrade. The Flynn Lives website also got a few updates, so find out all the details after the break. Read More
Viral Video: Academy Award Winning Movie Trailer March 11, 2010March 10, 2010Have you ever felt like every movie campaigning for an Academy Award was the same, or at least promoted the same way? Well, the guys behind Britanick Comedy think so, so they put together a faux trailer that shows just how easy it is to make an Oscar-worthy ad. Check… Read More