Mysterious ‘It Starts With the Flu’ Countdown Ends In One Week, What Is It For?

Over a year ago, a mysterious website was found by Unfiction members called It Starts With The Flu. On the simple one-page site, a countdown has been running, with the time ending at midnight on the morning of September 8th, just over one week away. The question “Will You Survive?” is asked, and hidden at the bottom is “Daniel 12; 1-13″. What does it this all mean, and could it be a new ARG?
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New Version of DIY ‘Back to the Future’ Power Laces Look Ready To Sell

Last month we told you about Blake Bevin’s design for a auto-lacing shoe that was inspired by the Power Laces in Back to the Future II. After Nike filed a patent for something similar, Bevin went back and perfected his design, moving the bulky external servo to the heel to conceil it. If you want to see these shoes go into production, donate to Bevin’s Kickstarter fund. Check out the demo video of his prototype after the break.

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‘The Social Network’ Website Fully Launched

The official website for David Fincher’s The Social Network started as just a teaser poster. On Monday, the website launched and debuted 46 new photos. It also has a unique design that plays a bit on the film’s plot about the creation of Facebook. Take a look at a few of the new photos after the break.
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Disney Makes Theater Stop Unofficial Viral Marketing For Tron Legacy

Well, you have to give them credit for trying. Yesterday we reported that a movie theater in Ohio (and possibly others) seemed to be part of Disney’s viral marketing campaign for Tron Legacy. However, it turns out that Marcus Crosswoods Cinema had taken it upon themselves to set up their Encom-branded website and the QR Code display that lead people to it. Since it is unofficial, Disney has asked them to take it down. Read the statement on the now defunct site after the break.
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More Super 8 Filming Details Out of West Virginia

The Weirton Daily Times (via Unfiction) has an interesting article about upcoming casting for the unnamed Paramount film being shot in the small town. Of course, we all know that any mention of a Paramount production in the West Virginia steel town (including one with the codename “Darlings“) is for J.J. Abrams and Steven Spielberg-produced Super 8. The Daily Times article discusses the film’s prep and search for extras.
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Tron Legacy: Theater Standees Use QR Codes

We’ve been keeping tabs on talk that some of the Tron Legacy standees in movie theaters have QR codes alongside them. Now we have proof of at least one in Ohio, which leads to a cross-promotional website for that particular movie theater. It in, it says that Encom is sponsoring the theater, and the fictional game company is releasing Tron Legacy as a movie version of their game. There doesn’t seem to be more to it than that, but we’ll update if necessary. Read the official press release after the break.

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Complete List: 2010 Primetime Emmy Winners

We normally cover movies but sometimes venture out to cover television, and this is one of those times. There’s nothing better for a brand than to win awards, especially if that award is an Emmy. After the jump, check out the complete list of 2010 Primetime Emmy winners.
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Trailers Weekly: Case 39, Inside Job, 127 Hours, and Julia’s Eyes

Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we have another scary little white girl, a look into the recent financial crisis, James Franco stuck between a rock and a hard place, and a blind women’s locker room.
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UK Zombie Film ‘Devil’s Playground’ Goes Viral

Devil’s Playground is a UK film that is set to be released on DVD on October 11th. It stars a bunch of people you’ve never heard of, and looks to be a standard zombie flick. However, the people behind the film have made a pretty cool viral site that looks to tell the narrative how this zombie apocalypse came to be. Get the details after the break.
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The Buzz: Bryan Singer Talks X-Men: First Class, Marvel Wants Iron Fist, Jeremy Renner Accepts Mission Impossible, and More!

The Buzz is a feature in which we round up the biggest and most popular film and television stories of the week. Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here. Check out all the stories after the break.
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