Stallone’s Explosive Expendables Interview on YouTube Dan Koelsch, August 4, 2010May 12, 2011 If you’ve been on YouTube since yesterday, you may have noticed the banner advertisement on the homepage for The Expendables. Specifically, it directs you to an “explosive” interview with director, writer, and star Sylvester Stallone that is on YouTube. However, what you see isn’t exactly what you get. The link directs you to YouTube.com/Expendables, which would usually mean that’s the profile page for the film, but what you see is a video of the aforementioned interview, which was posted by Insider Hollywood. However, there is no such thing as Insider Hollywood (the profile doesn’t even really exist), and you can’t click anything on the page, so you may see where I’m going with this. Just watch the interview and you’ll see what’s going on. Sly has to stop his interview to take care of some enemies in the video thumbnails to the right. While it’s all a bit over-staged and corny, it’s still a cool idea from The Visionaire Group and is definitely a different approach to marketing. What do you think? The Expendables opens August 13th. Viral Marketing ExpendablesThe Visionaire GroupYouTube
Mark of the Spider-Man Viral Updates February 14, 2012March 21, 2012If you’ve been following along, a twitter account for the new The Amazing Spider-Man viral campaign, Mark of the Spider-Man, was created and sent out coordinates for several U.S. cities late last week. Following the coordinates, players found Peter Parker’s backpack full of different items, including running shoes and the… Read More
The Office Updates Webisode Site, Series to Premiere October 28th October 24, 2010A few weeks back, we reported on NBC’s announcement of the new The Office webisode series titled, “The 3rd Floor.” The series centers on a horror film that several members of Dunder Mifflin put together. A viral site for the project went live at the time of the announcement, but… Read More
LA Times Video Re-Cap of “TRON: Legacy” Viral February 10, 2011Jay West of the Los Angeles Times’ Hero Complex blog has posted a video summary of the TRON: Legacy viral/ARG campaign. It’s a pretty solid review, so check it out after the break. Read More