Incredible New Halo Reach Live Action Spot Kris, August 26, 2010August 26, 2010 You want Halo Reach action? You got it. The previous ambient live action shorts have been setting the mood for this new Halo Reach spot “Deliver Hope.” Get blown away after the jump.Bungie uploaded this in their youtube channel about a day after RememberReach.com went online. It seems like this is the moment when Noble Team’s female spartan, Kat, is killed off. I doubt it though, because out of my many years playing Halo I’ve learned at least one thing: Spartan’s don’t die, they just respawn.BlackWaterOps has pointed out that, as cinematic as it is, it’s very similar to what Kelly and Joshua (also spartans) did in novel Fall of Reach. Halo fans may not notice it at first, but it is a somewhat recycled moment from the book. That doesn’t mean it’s not kick-ass though, and a good improvement from the We Are ODST spot.Technically, we haven’t reached 7 live-action commercials, so still expect more to come.And of course, Remember Reach. UPDATE: Turns out that after a closer look, it is more plausible that this is the moment when Kat looses her arm. The Bungie forums are going crazy over the fact, but no official explanation is out yet. Viral Marketing Halo ReachRemember Reach
Not Like Mike: The Jordan-Utah Flash Fiasco December 11, 2009In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were… Read More
District 9 Interview Videos July 23, 2009January 16, 2010If you head over to D-9.com, you will see they have loaded up videos of 6 new interviews. However, this time they look to be interviewing people OUTSIDE of Johannesburg, and none of them seem to care for the Non-Humans. I apologize, but I can’t get them to not auto-run. Read More
Rebecca is Looking for the Perfect “Roommate” January 21, 2011January 21, 2011Sony has launched an classic form of viral marketing for their upcoming thriller The Roommate. The studio has posted ads around various cities looking for a roommate who has a killer personality. Like most ads posted on telephone poles or light posts people who are interested in the ad contact… Read More