Concept Art Revealed for Disneyland’s TRON Show, To Be Titled “ElecTRONica” Dan Koelsch, September 1, 2010 Early last month, we told you about how Disney was looking cross-promote the upcoming Tron Legacy with their Disneyland California Adventure park via a nighttime show of some sort. Now we have a few more details on the show, to be titled “ElecTRONica” (clever, no?), as well as pretty crazy concept art. Check it all out after the break. As we stated in our first story, “the nighttime show will be in the Hollywood Pictures Backlot and main entrance, and might be similar to the current nighttime party that features a moving bar and light up cups.” However, calling it a ‘show’ may not be appropriate, as it now looks like Tron Legacy will basically take over the entire HRB, and even include a Flynn’s Arcade! Starting October 8th, visitors can see the transformation on weekends, and between Thanksgiving and Christmas it’ll be every night. Read the official announcement from the Disneyland blog below, then take a look at the concept art, which looks too good to be true (click for full size). As they say in the digital world of TRON, “Greetings, Programs!” Today, we’re sharing concept art that gives you a first look at the new party we’re calling ElecTRONica. I’m told it’s the greatest nighttime dance party to ever rock Disney California Adventure park.Beginning October 8, the interactive, digital world of “TRON: Legacy” will light up Hollywood Pictures Backlot as we gear up for the film’s release on December 17. This will be a cool opportunity to peek inside the world of this movie, and it’s available only to visitors of Disney California Adventure park.It’s an “electrifying” experience for the entire family, filled with music, lights and some of your favorite food and beverage, all set amidst the captivating world of “TRON: Legacy!” From a dazzling dance club under the stars to an authentic recreation of Flynn’s Arcade to some radical gaming, it’s like nowhere else on the grid! Each night, we’ll feature live entertainers, complete with lasers, glow accessories and the hottest music ever to rock the grid. ElecTRONica is “the” place to dance the night away in a fantastic world that only Disney can create. Highlights for the entire family will definitely be Flynn’s Video Arcade, face painting and the TRON: Evolution video game area. ElecTRONica will transform Disney California Adventure park Fridays, Saturdays and Sundays this Fall. TRON fans and families can also enjoy the party seven days a week during Thanksgiving week and Christmas week. Stay tuned to the Disney Parks Blog, as we’ll be sharing additional details soon, and if you want to stay up-to-date with the latest happenings on ElecTRONica, follow us on Twitter, @Disneyland. What do you think about ElecTRONica? Will you take a trip to Anaheim, CA just to see it? Viral Marketing DisneyDisneylandElecTRONicaTronTron Legacy
2012 Monday News Round-Up October 26, 2009October 26, 2009There are a few tidbits to report on 2012 today, but unfortunately the results of today’s Miami pick-up are not included. We are still waiting for confirmation of anyone even picking a package up, so if you have, let us know! The next pick up will be Wednesday in Dallas… Read More
UPDATED: “Pacific Rim” Viral: The Kaiju Attack San Francisco; A Look At The Jaegers November 28, 2012December 2, 2012Well that was quick. Another update has been added to the Pacific Rim viral campaign and it gives us a look at the scale of the fearsome Kaiju and the giant human-piloted Jaegers that are forced to fight them to defend our safety. It appears that this new video has… Read More
“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship May 11, 2012May 11, 2012As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign! Read More