‘The Virginity Hit’ Billboards Cause Controversy Dan Koelsch, September 1, 2010 A few weeks ago, we told you about the toll free number used to promote the Will Ferrell produced comedy The Virginity Hit. Now the number is being advertised through billboards, and it is causing quite a stir. Get the details after the break. The billboards, which have been found in major cities around the country, ask “Still A Virgin? For Help, Call 888-742-4335”. Of course, this is going to get politicians, Christians, and parents upset without even caring what the signs are really for, so many have demanded the billboards’ removal. As we always say, this is one of the downsides of viral marketing. Many people mistake it for being real (Sony’s 2012) or something its not (Adult Swim’s Boston fiasco). According to Deadline, the phone number has been called 70,000 times in five days. What do you think? Is the billboard inappropiate, even as a film advertisement? The Sony Pictures film, about three teenagers who go on an adventure to help their virgin friend pop his cherry, opens in theaters on September 10th. Viral Marketing BillboardSony PicturesThe Virginity Hit
Follow the White Rabbit December 2, 2009December 2, 2009Although it sounds like a Jefferson Starship song, it’s not. In fact, you’ll not only be following a white rabbit, you’ll be following 50 of them! All set loose on the streets and subways of NYC during Friday’s morning commute. As part of a marketing campaign for Syfy’s upcoming Alice,… Read More
Is Dimension Using Facebook to Start A Viral Campaign For ‘Scream 4’? March 15, 2011March 15, 2011It may not turn into a full campaign, but Dimension Films is definitely going viral with their marketing for Scream 4. The Sidney Prescott public figure page on Facebook has some interesting photos that are in-world. Check them out after the break. Read More
Unlock Exclusive Content for “Fast & Furious 6” By Photographing Cars From The Fast & Furious Franchise May 15, 2013April 15, 2015Do you like to take pictures? Do you like fast cars? Do You like the Fast & Furious franchise? Then you are in luck! Universal wants you take some real life photos of your favorite Fast & Furious cars and add them to their online CARSENAL to unlock cool exclusive… Read More