Solve Equation On “Let Me In” Viral Site To Get Prize Dan Koelsch, September 9, 2010October 18, 2011 The viral site HelpMe.net has been a treasure trove of fun for Overture’s Let Me In. We’ve seen morse code, riddles, and puzzles, and now we have math. Using the numbered objects around the creepy room shown on the main page, can you solve the equation on the chalkboard to come up with the password? If you do, you get a nice little prize inside. Click pass the jump to check your work. If you break down the equation literally, it looks like this: (TIME-TEA)+(KNOB-BEE)+(TUSK-(SKI-EYE))+GRILL(EYE <-> R). However, some of those words are meant to used phonetically (i.e. “bee” is really “b”), and together it makes “IM NOT A GIRL”. Creepy, yes, and in line with the theme of the film. Enter in the password and you get two hi-res posters, which you can see below. Click on them to see them in their full massive glory. Overture’s Let Me In is a remake of the 2008 hit Swedish film Let the Right One In. Let Me In is directed and written by Matt Reeves, and stars Kodi Smit-McPhee as Owen, a troubled boy who befriends a new girl in town, Abby (played by Chloe Moretz). However, Abby isn’t really a girl, she’s a vampire. ARGs & Campaigns Viral Marketing Helpme.netLet Me InPoster
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype January 7, 2014Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on… Read More
Watch the Live “Rise of the Planet of the Apes” WETA Chat Right Here! (Updated with Footage) April 13, 2011April 13, 2011Livestream will be hosting an interview with the WETA visual effects team for the upcoming film Rise of the Planet of the Apes called “Weta Live: ‘Apes’ Revealed”, and it goes down at 2:30PM PT/5:30PM ET today. You can watch it right here by clicking through. Read More
“After Earth” Video Details How & Why We Left A Decaying Planet July 16, 2012July 16, 2012Though Sony had a panel for Len Wiseman’s Total Recall, one film that was missing from their panel is M. Night Shyamalan’s After Earth. Sure you may think that Shyamalan’s career has already past the flush stage and entered into the sewage system, but the guy is still making movies,… Read More