The Green Hornet Gets Augmented Dan Koelsch, September 13, 2010September 13, 2010 We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black Beauty in real time. Details after the break. The Green Hornet is about a rich playboy (Seth Rogan) who decides to add meaning to his life after his dad dies by becoming a superhero. He has the help of his martial arts expert driver Kato (Jay Chou) and a high-tech 1966 Imperial named “Black Beauty”. At ExperienceBlackBeauty.com (which sounds like a porn site, but trust me, its not), you can try out some of cool weapons the car has. By holding on to certain “buttons” on your paper marker, Black Beauty will either fire missiles, or use the flamethrower or gatling gun. It also give you the option to watch the trailer, which we have below. Try it out for yourself, and let us know what you think. The Green Hornet, directed by Michel Gondry and also starring Christoph Waltz, opens January 14th, 2011. Viral Marketing augmented realityBlack BeautyThe Green Hornet
“TRON: Legacy” Shop Opens In Los Angeles For Limited Time November 4, 2010November 4, 2010If you just can’t get enough Tron in your life, and you live in Southern California, then you’re in luck. Disney will be opening a store in Culver City dedicated to all things Tron. Opening November 19th and running until just after the theatrical release of TRON: Legacy, the “TRON:… Read More
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More
Watch Disney Channel’s Sneak Peek of Tron Legacy September 10, 2010Usually the Disney Channel isn’t much good for anything except the occasional Pixar film, but their ‘sneak peek’ into Disney’s Tron Legacy actually has some pretty cool battle footage. The video is hosted by stars Olivia Wilde and Garrett Hedlund, and you can watch it after the jump. Read More