20 September 2010 58 Views

Demand To See “Paranormal Activity 2″ First and For Free

by Dan Koelsch

Oren Peli’s Paranormal Activity had a unique trip to its $108 million domestic gross last year. Paramount bought the distribution rights after the $15,000 horror flick made the film festival rounds, but didn’t give it a wide release for its theatrical debut in September. However, the possible audience response got the studio to use Eventful’s “Demand It” feature, and a month later was making over $20 million a weekend. Now the “Demand It” tool is being used again for the sequel, but in a different way. Get the details after the break.

Paramount is using Eventful to find 20 cities to that will get a free screening of Paranormal Activity 2. There’s not many more details on the screenings, including the dates, but Paramount and Eventful are advertising it as early screenings (“You decide who sees it first!”). Right now the obvious metro areas are in the lead (#1 is LA, #2 is New York, etc.), but with less than 3,000 entries for even the top spot, you could get your area in the running with just a little effort.


So, if you want an early free screening, spread the word. Otherwise, you can see Paranormal Activity 2 in theaters on October 22nd.



New

FANTASTIC FOUR VIRAL MARKETING VIDEO
30 July 2015
FANTASTIC FOUR VIRAL MARKETING VIDEO
FANTASTIC FOUR VIRAL MARKETING VIDEO: CAN IT HELP SAVE THE DAY OR IS THIS...

May interest You

Get A Rock-Hard Bod By Joining Dwayne “The Rock” Johnson’s ‘Team Hercules’ Campaign
13 June 2014
Get A Rock-Hard Bod By Joining Dwayne “The Rock” Johnson’s ‘Team Hercules’ Campaign
Dwyane Johnson stars as the Greek mythological hero Hercules in Paramount’s upcoming film, Hercules....
“Noah” Offers A Look Inside The Ark
18 March 2014
“Noah” Offers A Look Inside The Ark
For the upcoming movie Noah, it’s biggest challenge may be helping us get a...
“Paranormal Activity: The Marked Ones” Review: A Marked Improvement For The Popular Horror Franchise
04 January 2014
“Paranormal Activity: The Marked Ones” Review: A Marked Improvement For The Popular Horror Franchise
Last year was the first time in over 4 years that we didn’t get...

Popular

50 Things You May Not Know About Disney’s “Frozen” [UPDATED]
07 October 2013
50 Things You May Not Know About Disney’s “Frozen” [UPDATED]
The two recent trailers from Frozen, starring Kristen Bell, broadway legend Idina Menzel, comedian...
100 Fascinating Things You Need To Know About ‘Big Hero 6;’ Plus New Images
03 September 2014
100 Fascinating Things You Need To Know About ‘Big Hero 6;’ Plus New Images
A Disney animated Marvel film almost seemed to good to be true.  But when...

Tags