28 December 2010 4099 Views

Toy Story 3 Oscar Campaign Gets Noticed

by Dan Koelsch

Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique take. Take a look at the ads for yourself after the break.

The ads (some of which you can click on below to see in full) use the phrase “not since…” to compare the film’s great reviews (99% on Rotten Tomatoes) to critically acclaimed Best Picture winners that had an underdog status like Toy Story 3, which has an uphill battle being both a sequel and an animated film. What do you think of the campaign? Let us know in the comments below.





You can find all the different ads in the campaign at /Film and Disney.



New

KINGSMAN is back with the GOLDEN CIRCLE Trailer : A very English Spy brand is crossing over to the States and We have Taken a first Look
25 April 2017
KINGSMAN is back with the GOLDEN CIRCLE Trailer : A very English Spy brand is crossing over to the States and We have Taken a first Look
KINGSMAN: THE GOLDEN CIRCLE: Trailer has landed, at last. Here’s the lowdown on the newest...

May interest You

Nick Clement Chases Harrison Ford and Tommy Lee Jones to the Viral Vault with THE FUGITIVE
09 March 2017
Nick Clement Chases Harrison Ford and Tommy Lee Jones to the Viral Vault with THE FUGITIVE
THE FUGITIVE is a near perfect film to me. The kind of product that sadly...
LA LA LAND Just misses Best Picture Oscar but the LA LA Land Legacy is Just Beginning
27 February 2017
LA LA LAND Just misses Best Picture Oscar but the LA LA Land Legacy is Just Beginning
Making a Song and Dance About La La Land Ok, LA LA Land did...
Scorsese back to his epic best with SILENCE Last Samurai meets The Mission via Star Wars with Liam Neeson Kylo Ren and Spider Man on religious adventure quest
25 November 2016
Scorsese back to his epic best with SILENCE Last Samurai meets The Mission via Star Wars with Liam Neeson Kylo Ren and Spider Man on religious adventure quest
Silence Trailer is here. And it looks: DIVINE!     Finally we know why...

Popular

The Joys of Meeting John Barrowman and Watching a Great British Pantomime
29 January 2017
The Joys of Meeting John Barrowman and Watching a Great British Pantomime
John Barrowman gives a lesson in what makes a star: professionalism, talent and old...
Joel Schumacher to Direct THE BATMAN and Tilda Swinton to Play Doctor Who? Ok that’s Click-Bait but ALL Options are Possible
06 February 2017
Joel Schumacher to Direct THE BATMAN and Tilda Swinton to Play Doctor Who? Ok that’s Click-Bait but ALL Options are Possible
Doctor Who /Batman: positions vacant in TARDIS and Bat-Cave, as Affleck exits Director duties...

Tags