28 December 2010 144 Views

Toy Story 3 Oscar Campaign Gets Noticed

Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique take. Take a look at the ads for yourself after the break.

The ads (some of which you can click on below to see in full) use the phrase “not since…” to compare the film’s great reviews (99% on Rotten Tomatoes) to critically acclaimed Best Picture winners that had an underdog status like Toy Story 3, which has an uphill battle being both a sequel and an animated film. What do you think of the campaign? Let us know in the comments below.





You can find all the different ads in the campaign at /Film and Disney.



James Bond 007: Blood Stone - Xbox 360

· Video Games

by Activision Publishing

$40.89

Big Face Goldeneye 007 James Bond Custom N64 Snap on Watch Black Rubber Band

· Wireless

by Custom4u

$34.79

Indiana Jones: The Complete Adventures - Limited Collector's Edition [Blu-ray] [Region Free]

· DVD

$460.00

The Making of Star Wars: The Definitive Story Behind the Original Film (Star Wars - Legends)

· Book

by LucasBooks

$45.05

Marvel Cinematic Universe: Phase One - Avengers Assembled (Iron Man / The Incredible Hulk / Iron Man 2 / Thor / Captain America: The First Avenger / The Avengers) [Blu-ray]

· DVD

by Walt Disney Studios Home Entertainment

$188.99

Extremis (Iron Man (Marvel Comics) (Quality Paper))

· Book

by Marvel

$4.17

Fantastic Four - PlayStation

· Video Games

by LJN GAMES

$59.99

SONY XPERIA T LT30p 16GB BLACK THE BOND PHONE FACTORY UNLOCKED GSM (3G HSDPA 850/900/1700/1900/2100) - 13MP Camera

· Wireless

by UnAssigned

$179.99

4 Film Favorites: Superman (Superman II: Special Edition, Superman III: Deluxe Edition, Superman IV: Deluxe Edition, Superman, The Movie: Special Edition)

· DVD

by Warner Home Video

$7.47

Disney Infinity: Marvel Super Heroes (2.0 Edition) Spider Man Play Set - Not Machine Specific

· Video Games

by Disney INFINITY

$14.99

MightyStickers® 2X PS4 Light Bar Decal LED Stickers Remote DualShock 4 Wireless Controller - Small Villa Super Hero Metropolis City Superman of Steel PlayStation 4 Stickers

· Video Games

$1.99

Hot wheels James Bond 007 Lotus Esprit S1 Rare boat car retro entertainment the spy who loved me

· Toy

by Mattel

$4.80

Aftermath: Star Wars: Journey to The Force Awakens

· Book

by LucasBooks

$17.47

Jurassic Park: Operation Genesis - PC

· Video Games

by Vivendi Universal

$484.99

LEGO Batman - Silver Shield Combo Pack - Playstation 3

· Video Games

by Warner Home Video - Games

$15.95

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