28 December 2010 4520 Views

Toy Story 3 Oscar Campaign Gets Noticed

by Dan Koelsch

Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique take. Take a look at the ads for yourself after the break.

The ads (some of which you can click on below to see in full) use the phrase “not since…” to compare the film’s great reviews (99% on Rotten Tomatoes) to critically acclaimed Best Picture winners that had an underdog status like Toy Story 3, which has an uphill battle being both a sequel and an animated film. What do you think of the campaign? Let us know in the comments below.





You can find all the different ads in the campaign at /Film and Disney.



New

PolitFlix Podcast Episode 4: Dave Bond and James Murphy talk Terminator, Arnie, Avatar, James Cameron, Bond 25, Star Wars, Masculinity, Mortality and Magical Movie Muses
14 September 2017
PolitFlix Podcast Episode 4: Dave Bond and James Murphy talk Terminator, Arnie, Avatar, James Cameron, Bond 25, Star Wars, Masculinity, Mortality and Magical Movie Muses

May interest You

INDIANA JAX Fighting to Prevent Poaching on a REAL life Adventure with Jax Metcalfe (via her favourite movies!)
07 June 2017
INDIANA JAX Fighting to Prevent Poaching on a REAL life Adventure with Jax Metcalfe (via her favourite movies!)
Guardians of the Galaxy and Fast and the Furious: Two Franchises with new Sequels. Flawed but Fun. And focused on FAMILY.
29 April 2017
Guardians of the Galaxy and Fast and the Furious: Two Franchises with new Sequels. Flawed but Fun. And focused on FAMILY.
Nick Clement Chases Harrison Ford and Tommy Lee Jones to the Viral Vault with THE FUGITIVE
09 March 2017
Nick Clement Chases Harrison Ford and Tommy Lee Jones to the Viral Vault with THE FUGITIVE

Popular

Jake’s Corner
30 July 2017
Jake’s Corner
Johan Glans – World Tour of Skåne
30 July 2017
Johan Glans – World Tour of Skåne

Tags