28 December 2010 295 Views

Toy Story 3 Oscar Campaign Gets Noticed

by Dan Koelsch

Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique take. Take a look at the ads for yourself after the break.

The ads (some of which you can click on below to see in full) use the phrase “not since…” to compare the film’s great reviews (99% on Rotten Tomatoes) to critically acclaimed Best Picture winners that had an underdog status like Toy Story 3, which has an uphill battle being both a sequel and an animated film. What do you think of the campaign? Let us know in the comments below.





You can find all the different ads in the campaign at /Film and Disney.



New

MISSION:IMPOSSIBLE ROGUE NATION TRAILER
29 June 2015
MISSION:IMPOSSIBLE ROGUE NATION TRAILER
  What we learned from the Mission: Impossible Trailer         Good...

May interest You

JAMES HORNER
23 June 2015
JAMES HORNER
JAMES HORNER: A TRIBUTE   The film world was shocked by the news that...
BIRDMAN AND KINGSMAN
23 June 2015
BIRDMAN AND KINGSMAN
        BIRDMAN MEETS KINGSMAN: A MATCH IN MISCONCEPTION?    I’m looking...
Avengers: Age of Ultron
03 May 2015
Avengers: Age of Ultron
A Marvel /Disney Production Action /Adventure / Science Fiction Directed by: Joss Whedon Starring:...

Popular

Marvellous Women
11 May 2015
Marvellous Women
Here’s a list of the top female power-players in the Marvel comic book movie...
Captain America Vs. Star Lord: Super Bowl Civil War
19 January 2015
Captain America Vs. Star Lord: Super Bowl Civil War
Today Cap himself, Chris Evans tweeted at Chris Pratt a withdrawal of friendship as...

Tags