28 December 2010 9171 Views

Toy Story 3 Oscar Campaign Gets Noticed

by Dan Koelsch

Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique take. Take a look at the ads for yourself after the break.

The ads (some of which you can click on below to see in full) use the phrase “not since…” to compare the film’s great reviews (99% on Rotten Tomatoes) to critically acclaimed Best Picture winners that had an underdog status like Toy Story 3, which has an uphill battle being both a sequel and an animated film. What do you think of the campaign? Let us know in the comments below.





You can find all the different ads in the campaign at /Film and Disney.



New

The Best Netflix Films Based on True Stories
26 January 2022
The Best Netflix Films Based on True Stories

May interest You

Ken Branagh’s BELFAST is Oscar Bait.
14 December 2021
Ken Branagh’s BELFAST is Oscar Bait.
Why did THE LAST DUEL underperform?
30 November 2021
Why did THE LAST DUEL underperform?
No Way Home for Spider-Marketing
11 November 2021
No Way Home for Spider-Marketing

Popular

Today? I met TOM HIDDLESTON!
17 January 2022
Today? I met TOM HIDDLESTON!
TOM HIDDLESTON to play WYCLIFFE? Disney Plus acquires rights to cult Cornish detective series
08 November 2021
TOM HIDDLESTON to play WYCLIFFE? Disney Plus acquires rights to cult Cornish detective series

Tags