Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique take. Take a look at the ads for yourself after the break.
The ads (some of which you can click on below to see in full) use the phrase “not since…” to compare the film’s great reviews (99% on Rotten Tomatoes) to critically acclaimed Best Picture winners that had an underdog status like Toy Story 3, which has an uphill battle being both a sequel and an animated film. What do you think of the campaign? Let us know in the comments below.
You can find all the different ads in the campaign at /Film and Disney.
Jurrasic Park (Read And Colour)
by Sony Pictures Home Entertainment
Man of Steel (Blu-ray)
by Warner Bros.
S.H. Figuarts Iron Man Mark 42
MARVEL IRON MAN 3 ARC REACTOR (8GB) USB LED LIGHT FLASH DRIVE NEW!!! 2013
· PC Accessory
LEGO Superheroes 76011 Batman: Man-Bat Attack
The Dark Knight Trilogy (Batman Begins / The Dark Knight / The Dark Knight Rises)
by Warner Bros. Home Entertainment
Fotodiox Pro 36" Octagon Softbox, with Speedring for Alien Bees Strobe Light
by Fotodiox Inc.
Star Wars: Revenge of the Sith [HD]
Marvel's The Avengers
Daredevil Vol. 3: The Daredevil You Know
Jurassic Wilderness: Ecotourism as a Conservation Strategy in Komodo National Park, Indonesia
by Ibidem Verlag Jessica Haunschild Christian Schoen GbR
Disney INFINITY: Marvel Super Heroes (2.0 Edition) Power Disc - Alien Symbiote
· Video Games
by Disney INFINITY
Cult Classics Presents: Classic Alien Action Figure