20 January 2011 1155 Views

Ford Creates Reality Show To Promote Focus

by Dan Koelsch

Ford has been one of the few car companies that I’ve seen really embrace social media in any kind of relevant way. They continue this method by sponsoring a reality show set to debut on Hulu in Febuary that centers around the Ford Focus. Get the details after the break.

Ford Focus Rally America debuts on Hulu.com on February 6th and will run for 5 weeks. The interactive reality show was created by the producers of The Amazing Race and will pair with the promotional website to allow the viewer to get in on the action. The show has six teams of contestants travelling across the country, each in a Ford Focus of course, with the ultimate goal of winning one of the new cars and $100,000. Online, you the audience can play along by picking a team and competing in challenges, recruiting other players, and even helping the contestants make decisions. The key incentive for you to participate is the chance to win prizes, including a Ford Focus.





This is actually a pretty cool idea. Sure, it shamelessly plugs a particular product, but so does every other reality show, so at least we get the plugging straight from the source. Plus, it actually gets the audience involved in a fun way with good incentives, and any chance I have to win a car is worth my time. Check out the website for more details on the promotion and to meet the contestants.


What do you think of the Ford Focus Rally?



New

Indiana Jones 5 Delayed; Hercule Poirot part deux gets Fast-Tracked. What’s wrong with this Picture? James Murphy is on the Case for Movie-Viral. And the Adventure of a Lifetime!
09 July 2018
Indiana Jones 5 Delayed; Hercule Poirot part deux gets Fast-Tracked. What’s wrong with this Picture? James Murphy is on the Case for Movie-Viral. And the Adventure of a Lifetime!

May interest You

Dust the new platform for short film innovation in the science fiction genre
20 September 2016
Dust the new platform for short film innovation in the science fiction genre
JAMES BOND VIRAL VIDEOS
19 August 2015
JAMES BOND VIRAL VIDEOS
“Make Your Movie” Instagram Contest Puts Your Dance Skills To The Test
02 April 2014
“Make Your Movie” Instagram Contest Puts Your Dance Skills To The Test

Popular

The Once and Future Podcast! POLITFLIX is Back! Episode 16: KING ARTHUR. INFINITY WAR SPOILER CHAT. ROYAL WEDDINGS. MARVEL. JAMES BOND. STAR WARS. MONTY PYTHON! INDIANA JONES! A Bank Holiday Bonanza..
07 May 2018
The Once and Future Podcast! POLITFLIX is Back! Episode 16: KING ARTHUR. INFINITY WAR SPOILER CHAT. ROYAL WEDDINGS. MARVEL. JAMES BOND. STAR WARS. MONTY PYTHON! INDIANA JONES! A Bank Holiday Bonanza..
The Inimitable Genius of Robert Downey Junior
20 April 2018
The Inimitable Genius of Robert Downey Junior

Tags