21 January 2011 1320 Views

“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance

by Dan Koelsch

Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing.

The film is about an insurance agent (Helms) who goes to Cedar Rapids, IA to represent BrownStar Insurance at a convention. Fox Searchlight mailed out a calendar and business card for Brownstar that gave a phone number, website, and made reference to Sundance. The website was under construction, but now it is live, though it is still pretty thin in content. There’s only two pages, one that gives bios of the main characters, and one that allows you to put your head into an ID badge for a number of the fictional insurance agencies with funny names and imagery.


What’s more interesting is something I heard about the film’s viral presence at Sundance. Ignition Interactive seems to be heading up the marketing, and they have let us know that they will actually set up a BrownStar Insurance office at the film festival. While we don’t have anymore details, below is a picture released by their Twitter account. This is more like it.





Cedar Rapids debuts in theaters on February 11th.



New

What we learned from Comic Con 2016
26 July 2016
What we learned from Comic Con 2016
Comic Con 2016 Debrief /Digest/Diatribe/Devotion/Delete at will..   That time of year again. The...

May interest You

Now’s The Time To Sign The “Tim & Eric Billion Dollar Movie” Pledge
27 January 2012
Now’s The Time To Sign The “Tim & Eric Billion Dollar Movie” Pledge
Sundance is not only home to some of the best movies the world has...
Viral Video Round Up: More Charlie, Transformers, Up, Firefly, The Lonely Island, Power Rangers, Mad Men, Cedar Rapids, Blake Griffin, Ferris Bueller, and More!
14 March 2011
Viral Video Round Up: More Charlie, Transformers, Up, Firefly, The Lonely Island, Power Rangers, Mad Men, Cedar Rapids, Blake Griffin, Ferris Bueller, and More!
The Internet is full of videos related to movies, whether they be fan made,...
Cedar Rapids: Deanzie’s Guide To ‘Business’ Conventions
01 February 2011
Cedar Rapids: Deanzie’s Guide To ‘Business’ Conventions
Fox Searchlight’s comedy Cedar Rapids debuted to mostly positive reviews at the Sundance Film...

Popular

TRAILER THRASHING TUESDAY GHOSTBUSTERS STAR TREK INDEPENDENCE DAY AND TEENAGE MUTANT NINJA ACCOUNTANTS
23 May 2016
TRAILER THRASHING TUESDAY GHOSTBUSTERS STAR TREK INDEPENDENCE DAY AND TEENAGE MUTANT NINJA ACCOUNTANTS
TRAILER TUESDAY! We look at the latest trailers and what they might reveal about...
Independence Day Resurgence great viral campaign shame about the rubbish film
25 June 2016
Independence Day Resurgence great viral campaign shame about the rubbish film
  INDEPENDENCE DAY RESURGENCE brought back the viral marketing tool in style. Truly immersive...

Tags