21 January 2011 23 Views

“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance

Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing.

The film is about an insurance agent (Helms) who goes to Cedar Rapids, IA to represent BrownStar Insurance at a convention. Fox Searchlight mailed out a calendar and business card for Brownstar that gave a phone number, website, and made reference to Sundance. The website was under construction, but now it is live, though it is still pretty thin in content. There’s only two pages, one that gives bios of the main characters, and one that allows you to put your head into an ID badge for a number of the fictional insurance agencies with funny names and imagery.

What’s more interesting is something I heard about the film’s viral presence at Sundance. Ignition Interactive seems to be heading up the marketing, and they have let us know that they will actually set up a BrownStar Insurance office at the film festival. While we don’t have anymore details, below is a picture released by their Twitter account. This is more like it.

Cedar Rapids debuts in theaters on February 11th.

2 thoughts on ““Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance

  1. Pingback: | MovieViral
  2. Interesting film, bit disappointing in the end, it could have been so much better.

Comments are closed.

Popular Posts

03 September 2014
100 Fascinating Things You Need To Know About ‘Big Hero 6;’ Plus New Images
A Disney animated Marvel film almost seemed to good to be true.  But when Disney acquired Marvel Comics back in 2009, a collaboration of the two forces was inevitable.  The two would announce Big...
07 October 2013
50 Things You May Not Know About Disney’s “Frozen” [UPDATED]
The two recent trailers from Frozen, starring Kristen Bell, broadway legend Idina Menzel, comedian Josh Gad, and Jonathan Groff, gave the impression that something was missing and that it was only...
13 April 2015
‘Daredevil’ Review