“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance Dan Koelsch, January 21, 2011 Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing. The film is about an insurance agent (Helms) who goes to Cedar Rapids, IA to represent BrownStar Insurance at a convention. Fox Searchlight mailed out a calendar and business card for Brownstar that gave a phone number, website, and made reference to Sundance. The website was under construction, but now it is live, though it is still pretty thin in content. There’s only two pages, one that gives bios of the main characters, and one that allows you to put your head into an ID badge for a number of the fictional insurance agencies with funny names and imagery. What’s more interesting is something I heard about the film’s viral presence at Sundance. Ignition Interactive seems to be heading up the marketing, and they have let us know that they will actually set up a BrownStar Insurance office at the film festival. While we don’t have anymore details, below is a picture released by their Twitter account. This is more like it. Cedar Rapids debuts in theaters on February 11th. Events Viral Marketing Cedar RapidsSundance
Conventions Zach Braff Wants You To Help Make His Next “Garden State”-Style Film April 24, 2013On the heels of the successful Veronica Mars Kickstarter campaign, Zach Braff has thrown his hat into the crowdsourcing ring with his next film project, Wish I Was Here. A film that would be a companion piece to his only directorial effort, Garden State. Find out more about the movie… Read More
Viral Marketing J.K. Rowling’s New Harry Potter Story Is Unlocked By Solving a Riddle December 12, 2014The first day of J.K. Rowling’s 12 Days of Christmas story fest has started, where she will post a new story from the Harry Potter universe every day until Christmas. Of course, she doesn’t make it easy on you right off the bat. The only way you get to see… Read More
Tribeca Film Fest Announces New Transmedia Award August 7, 2012The Tribeca Film Festival announced today that they would be creating a new award for transmedia projects to “celebrate new trends in digital media and recognize these transmedia creators who employ an innovative, interactive, web-based or multi-platform approach to story creation.” More after the break. Read More