24 January 2011 998 Views

SyFy’s “Being Human” To Be First Series With TV Tagging

by Dan Koelsch

If you’re already a fan of SyFy’s new show Being Human after just one episode, then you’re in luck. The series, a BBC remake about a werewolf, vampire, and ghost that live together, is teaming up with App makers Shazam to make for a more interactive experience.

Shazam makes an app that lets you identify songs anywhere just by having your device listen. Shazam is taking that concept and moving it over to television by letting viewers tag episodes to get exclusive web content, enter into contests, and eventually even purchase music heard on the show. While the tech (especially from Shazam themselves) has been tested on TV before, this will be the first time “TV Tagging” will be used for an entire series. Below is what Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy had to say about the endeavor.

The audience reaction to ‘TV Tagging’ on Syfy with Shazam was immediate and impressive, providing new opportunities for our advertising partners. After researching the viewers’ reaction and their willingness to engage with this new technology and embrace a whole new behavior – tagging the TV – we knew we had to extend the concept to a whole series.



Hopefully this paves the way to a more interactive TV experience that sci-fi movies often show us, and that companies like Google have been recently working on.

Source: Business Wire



New

Justice League is not Perfect. But it has Heart and Soul. Likable. Watchable. Retrievable.
19 November 2017
Justice League is not Perfect. But it has Heart and Soul. Likable. Watchable. Retrievable.

May interest You

Universal’s Horror Nights Adds Mazes Based On Shows ‘From Dusk Till Dawn’ And ‘Face Off’
19 July 2014
Universal’s Horror Nights Adds Mazes Based On Shows ‘From Dusk Till Dawn’ And ‘Face Off’
Official Game Released For The New “Robocop” Movie
12 January 2014
Official Game Released For The New “Robocop” Movie
Rule The Dark And Eyeshine Yourself Just Like “Riddick” With This New App
08 August 2013
Rule The Dark And Eyeshine Yourself Just Like “Riddick” With This New App

Popular

PolitFlix 5: Would the Reel Tony Blair please stand up? James Murphy and Dave Bond take a look at Mr Blair in Politics and on Film. Also Star Wars IX, Bond 25 and the usual News and Comment
27 September 2017
PolitFlix 5: Would the Reel Tony Blair please stand up? James Murphy and Dave Bond take a look at Mr Blair in Politics and on Film. Also Star Wars IX, Bond 25 and the usual News and Comment
Bond 25: is 007 set to marry Blofeld?
13 September 2017
Bond 25: is 007 set to marry Blofeld?

Tags