In their earnings report yesterday, Netflix stated they were “working on an extensive Facebook integration”. While it may not sound like much (they’ve even integrated with Facebook before), how ‘extensive’ this integration could be is intriguing. Could you soon be watching Netflix movies on Facebook? Or even something as simple as manage your queue through your Facebook account? Their wording doesn’t give us many clues, but read an excerpt after the break.
In addition, we’re working on an extensive Facebook integration, which will further the notion of a personal Netflix account. This evolution from household to personal relationship will take several years, and there will always be some households that only have one account. With this shift, we are starting internally to think of our available market as the number of active mobile phones in a territory, rather than the number of households, because that is the number of people who have the means to subscribe to a service like ours.