Captain America Movie Tie-In Comic Premieres Sunday Alex Gerage, February 1, 2011 Get ready Captain America fans, because the marketing machine for Captain America: The First Avenger is about to begin. A few weeks back, we reported that Marvel’s second big release of the summer would be debuting new footage sometime during Super Bowl XLV. Earlier today, Marvel announced that a new digital comic, set in the world of the film, would also be released this Sunday. Hit the jump for details and a preview of what’s to come. Written by Fred Van Lente (whose previous work includes “Cowboys & Aliens”) and illustrated by Luke Ross and Neil Edwards, “Captain America: First Vengeance” will be an eight part story that introduces readers and fans to the characters and story in the film. Captain America: The First Avenger co-producer Stephen Broussard says the story will cover a range of themes relating to the movie:“It doesn’t really cover one particular place,” he elaborates. “There’s a little bit of backstory, there’s a little bit of parallel action going on to the movie, and there’s a little bit of hints of things to come. But it’s all sort of jumbled up in this really satisfying way where you feel like you’re getting to walk around the whole piece and see the story from the different angles. That’s what’s really most interesting about this, it’s an opportunity to dig deeper into things that are exciting about the movie that you want to know about, or that are only hinted at between the lines in the movie. It’s an opportunity to really bring that all to the surface.”The only drawback to the release is that it appears that only the first issue will be released for free at CaptainAmerica.com. The remaining issues must be downloaded using the Marvel app for your respective Apple device. Still, it is exciting to see Marvel really begin to market the film, and I’ll definitely be checking out CaptainAmerica.com come Sunday.For more information on the digital comic, head over to the official Marvel website. Captain America: The First Avenger opens in theaters on July 22nd. Viral Marketing Captain AmericaCowboys & AliensMarvelSuper Bowl
Mortal Kombat Web Series Debuts First Episode April 12, 2011After Kevin Tancharoen’s self-made Mortal Kombat short film spread like wildfire on the Internet, Warner Brothers and Machinima teamed up with Tancharoen to produce a ten episode web series based on the film. Now the highly anticipated first episode is finally online as of midnight, and it’s already gotten over… Read More
Exclusive In-Depth Interview With The Creator of “The Sleepy Skunk” August 30, 2011August 30, 2011Have you ever wanted to tell Hollywood that their ideas stink? Or maybe you even have a better idea for a movie than the trash that gets greenlit? What if there was a website that could let you express all of that? Louis Plamondon and programmer Tim Ginn created just… Read More
Apps “Ex-Machina” Uses Tinder App To Cleverly Market The Film At SXSW March 15, 2015April 1, 2015If you’re using the dating app Tinder and you’re in Austin, TX checking out the SXSW conference and festival, then don’t be surprised if a hot 25 year old woman by the name of Ava pops up in your list of possible matches. Don’t fall for it, though, because per… Read More