Robert Rodriguez’s Newest Film Stars Kobe Bryant Dan Koelsch, February 3, 2011 We’ve seen big name directors try their hand at commercials before, so it should be no surprise that Robert Rodriguez (Sin City, Machete) has taken the plunge with Nike. Rodriguez directed a short film starring Los Angeles Lakers basketball phenom Kobe Bryant called The Black Mamba (Bryant’s nickname for being a fierce competitor). The film will debut on Nike’s Facebook page on February 19th, the weekend of the NBA All-Star Game. See the first two trailers after the break, as well an interview with Rodriguez and Bryant and the poster. As you can tell from the trailers and posters below, the film will have cameos from Bruce Willis, Danny Trejo, and Kanye West. Willis and Trejo are both Rodriguez regulars, but it will be interesting to see how West plays into all of this. The ads are very Machete-like, but with Sin City-like visuals.Source: LA Times Viral Marketing Viral Videos Kobe BryantNikeRobert RodriguezShort film
Featured App: “The Devil Inside” for iPhone, iPod, And iPad December 28, 2011July 29, 2012There are far more ways to experience a film beyond the theaters. Apps for your smart phone or tablet are the newest form, and that’s where I come in. My job is to weed out the bad and send through the good. Today’s featured app is “The Devil Inside” for… Read More
Lionsgate Launches “‘The Storytellers — New Creative Voices of ‘The Twilight Saga.'” Competition October 1, 2014October 1, 2014Lionsgate is reviving their box office hit The Twilight Saga franchise by launching a writing competition where five female filmmakers will be chosen to make short films based on characters from the series. The studio will help finance each of the winners’ films, which will then be released via Facebook…. Read More
2012: Atlanta Drop Results, Only One Left October 19, 2009Wednesday is the last drop for the IHC packages, so for those following this aspect of the 2012 viral, it’s time to start putting everything together. We are one step closer today with the Atlanta drop packages being picked up. Again, for those unfamiliar with the drop locations, as part… Read More